Social Media Coordinator

**mind**your**mind **is a youth mental health and engagement program that works in partnership with youth, young adults and the professionals who serve them, to co-develop innovative tools and resources. These resources are designed to promote wellness, reduce stigma, and increase access to community support, both professional and peer-based. Through the use of active engagement, best practices and technology, mindyourmind inspires youth to reach out, get help and give help.

**mind**your**mind **is an award-winning and internationally recognized mental health engagement program, working towards better mental health outcomes for youth and young adults between the ages of 15-29.

We are looking for a **Social Media Coordinato**r for a six month contract (March 31, 2025) with possible extension.

**mind**your**mind **is a program of ConnexOntario.

**Description**:
The Social Media Coordinator has a key role in identifying, executing and evaluating activities related to marketing, promotion, and social media platforms. This position is responsible for implementing a comprehensive social media and content strategy, in alignment with the organizational objectives and the strategic plan. This position’s focus is to increase the reach and relevance of mindyourmind’s websites and social platforms, and expand the engagement of the users, followers and stakeholders.

**Essential Duties and Responsibilities**:
The Social Media Coordinator will have a strong understanding of the mission and values of mindyourmind, and will ensure that communication in all formats will be clear, concise and efficient with internal and external stakeholders. They will work closely with other team members in content creation and strategy.
- Develop a strong portfolio of external interactive properties to support the social media effort across established platforms, but also through the creation of unique properties as required.
- Implement social media outreach strategies through networks such as X (formerly Twitter), Facebook, YouTube, Instagram, etc.

**Additional Responsibilities Include**:

- Managing and maintaining the brand standards/guidelines and strategy
- Researching and planning social media strategies that resonate with mindyourmind’s target demographic
- Creation of marketing materials for social media and other marketing initiatives
- Analyse social media metrics and provide regular reports on campaign performance and social media outreach
- Works closely with other team members to ensure brand and message consistency,
- Works closely with other team members to collaborate on current and new content concepts.

**Requirements and qualifications**:

- Bachelor’s Degree or College Diploma in Communications, Marketing or Health related discipline required
- Excellent written and verbal communication skills
- Minimum 2 years working in digital marketing role
- Excellent understanding and working knowledge of brand building and brand management
- Graphic design skills and an eye for aesthetics to meet branding requirements
- Highly effective project management, prioritization, multi-tasking, and time management skills to meet deadlines
- Critical thinking and problem solving skills
- Excellent interpersonal skills, self starter, and collaborate on a team
- Strong proficiency in computer programs including Google Suites, MS, Excel and Canva.
- Experience with Google analytics
- Solid understanding of the issues affecting those with mental illness/addiction.
- Solid understanding of the digital landscape for youth and young/adults

This is a full-time contract position, starting immediately, with the possibility of renewal.

**Job Types**: Full-time, Fixed term contract
Contract length: 6 months

**Benefits**:

- Casual dress
- Company events
- Company pension
- Employee assistance program
- On-site parking
- Store discount
- Wellness program

Flexible language requirement:

- French not required

Schedule:

- Day shift
- Monday to Friday

Work Location: Hybrid remote in London, ON N6A 5P6

Application deadline: 2024-10-18