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Social Media Specialist

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Montréal, Canada Freehouse Full time

Overview

At Freehouse Collective we believe that good hospitality is seen, and great hospitality is felt. Because of this belief, we aspire to make people feel at home in our house.

We often refer to ourselves as publicans, defined as a person who owns or manages a pub. From a social perspective, when you consider pubs (or free beerhouses) as community centres, publicans are a neighbourhoods steward — the emcee and host to social connections.

Our culture is a collective affinity for meaningful, thought and conversation provoking topics influenced by design, music, art, sports, travel. A constant appetite for culture and deeper learning is what attracts talent to our group. It’s what keeps them engaged. It’s what inspires us to grow.

The Social Media Specialist creatively energizes these ideals through the lens of our social media communities so that growing audiences connect and resonate with our brands, and our marketing funnels advance in both quantity and quality of leads and loyalists.

**Responsibilities**:
The Social Media Specialist drives our content marketing objectives in the planning, designing, creating, editing and publishing of digital content with the aim of growing and engaging with social media audiences such as Instagram, Facebook and Tik Tok.

Its main objective is to grow audiences by creating rich media content and planning editorial calendars across core brands including Freehouse Collective, Dutch Love, Barber & Co, and Bomber Brewing. This includes content creation, curation, planning and research across a variety of marketing channels with an emphasis on social media.

Key Accountabilities

Develop and execute editorial calendars for core brands
Create, curate, plan and research content for editorial calendars
Manage, grow and engage social communities including Instagram, Facebook and TikTok
Foster relationships with social media influencers and collaborators
Support a multi-channel strategy in pushing key content to other digital communities such as Google and LinkedIn
Develop key content into long-form editorial for use on website blog and editorial/advertorial platforms
Research and action analytics for growth, engagement and efficacy
Manage audience engagement and growth-through-engagement strategies on core brands
Create guidelines and coaching sessions for managers of ancillary brands per engagement and content delivery
Oversee writing style, voice and brand tone
Keep on pulse on media and digital marketing trends

Perks

Extended medical & dental benefits
Mobile phone allowance
Health & wellness allowance
Professional development opportunities
2 weeks paid vacation
5 sick or personal days
Travel for events, openings and cultural experiences
Cultural outings such as family dinners, arts lotto and Toy Drive
Discounts at Freehouse, Barber & Co, Plain Jane Skinbar, Dutch Love and Bomber Brewing locations

**Salary**: $34,879.89-$90,976.34 per year

**Benefits**:

- Dental care
- Extended health care

Schedule:

- 4 hour shift
- 8 hour shift

Supplemental pay types:

- Bonus pay

Ability to commute/relocate:

- Montréal, QC: reliably commute or plan to relocate before starting work (required)

**Experience**:

- Marketing: 1 year (preferred)