Product Marketing Co-op

3 days ago

Toronto, Canada PC Financial Full time

**All referred applicants must first be submitted through Workday by a current Loblaw Colleague.**

**Location**:
500 Lake Shore Boulevard West, Toronto, Ontario, M5V 2V9

**When you hire great people, great things can happen.**

PC Financial offers unprecedented value to Canadians through payment products. We’re a different kind of bank with a different type of team—we’re collaborative and supportive and have the freedom and responsibility to thrive. Our purpose is to make the everyday simple and better for our customers, and we strive to make every dollar worth more.

Proudly serving over 3 million customers, PC Financial continues to grow by offering payment solutions and services that reward our customers every day. As a subsidiary of Loblaws Company Inc., we share the CORE values of Care, Ownership, Respect and Excellence. We are dedicated to helping Canadians Live Life Well. Join us on our journey.

**Our hybrid model requires this role to be in office 4 days a week with flexible working hours at our Bathurst/Lakeshore location.**

**Why This Role is Important**:
We are looking for a hardworking and independent co-op student to support the PC Mastercard Product Marketing team. You will be responsible for assisting the Product Marketing Manager with the delivery of campaigns from concept to execution.

**What You’ll Do**:

- Conduct competitive research and analysis on customer behaviour and postmortems to drive desired function for credit card portfolio, present insights and recommendations for products suite
- Act as a liaison between Marketing, Creative Agency, Legal, Data team and other cross-functional teams to ensure alignment in all campaigns
- Drive customer behaviour using various tactics (campaigns, updates to their digital experience etc.)
- Help support our communications strategy by supervising analytics and providing strategic recommendations to improve KPIs such as: open rate, click rate and click to open rate
- Assist in monitoring, tracking, and communicating campaign reporting for Senior Management
- Co-Collaborate with lines of business across PC Financial (product strategy, credit risk, digital) and external suppliers (e.g., marketing agencies) in support of various initiatives
- Support regulatory/operational initiatives as required.
- Support team with ad-hoc requests as needed
- Proofread marketing materials for clarity, grammar and spelling

**What You Bring**
- In school for marketing/business
- Experience with Microsoft Office (Excel, Word, PowerPoint)
- Analytical and problem solving skills
- Interpersonal and communication skills (written & verbal)
- Project Management and time management skills
- Financial competence

**Number of Openings**:
1
- PC Financial recognizes Canada’s diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our _organization. Accommodation_ is available upon request for applicants and colleagues with disabilities._

In addition, we believe that compliance with laws is about doing the right thing. Upholding the law is part of our Code of Conduct - it reinforces what our customers and stakeholders expect of us.

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