Director of Marketing and E-commerce

**Location**: Ottawa, ON (On-site Preferred but open to Hybrid)
**Industry**: Retail / E-commerce / Outdoor Living
**Company**: Capital BBQ

**ABOUT US**

**Serving Backyard Heroes for Over 35 Years and Counting**
At Capital BBQ, we have been helping our customers become ‘Backyard Heroes’ for over 35 years. Whether you are in the market for a new grill or smoker, searching for premium charcoal and BBQ accessories, or finally ready to build the outdoor kitchen of your dreams — we have you covered.

Proudly based in Ottawa, Canada’s capital, we have earned a reputation as the ultimate destination for outdoor culinary living — often referred to as the Williams Sonoma of BBQ.

**THE OPPORTUNITY**

You will lead a talented cross-functional team and work closely with merchandising, retail operations, and customer service teams to deliver cohesive and effective marketing campaigns and digital shopping experiences.

**KEY RESPONSABILITIES**:
**Marketing Strategy & Execution**:

- Develop and execute integrated marketing strategies that drive traffic, increase customer engagement, and build brand awareness across all channels.
- Own the annual marketing calendar, promotional planning, and campaign execution.
- Oversee paid media (PPC, paid social, display), SEO/SEM, influencer marketing, affiliate programs, and PR.
- Manage brand storytelling and positioning to ensure consistency across all customer touchpoints.
- Own the annual marketing budget, planning, and KPI reporting.
- Conduct competitive analysis, market research, and customer insight gathering to inform strategy.

**Ecommerce & Digital Growth**:

- Lead the ecommerce strategy, ensuring site experience, merchandising, conversion, and performance is optimized.
- Own the eCommerce P&L and drive online sales performance, conversion rates, and margin improvements.
- Collaborate with UX/UI, tech, and Shopify teams to improve site functionality and customer experience.
- Implement marketing technology solutions to improve automation, analytics, and personalization.
- Manage all digital channels including Klaviyo, Google Ads, Meta Ads, affiliate programs, and retargeting campaigns.
- Analyze digital performance metrics (traffic, conversion rate, AOV, ROAS, etc.) and drive data-informed decision-making.
- Collaborate cross-functionally with merchandising, operations, IT, and customer service to support seamless omnichannel execution.
- Monitor and report on campaign performance using key marketing KPIs (ROAS, CAC, LTV, CTR, etc.).

**Omni-Channel Integration**:

- Bridge the gap between online and offline to create a seamless customer experience.
- Support retail initiatives through localized marketing, in-store events, and digital tools.
- Leverage customer data to personalize marketing and drive retention.

**Creative & Content Oversight**
- Develop and implement social media strategies that build community and brand engagement.
- Plan and execute brand campaigns, influencer collaborations, promotions, contests, and giveaways.

**Leadership & Team Management**:

- Lead, mentor, and develop a high-performing marketing and ecommerce team.
- Manage external agencies and vendor relationships.
- Set clear KPIs and report regularly on performance to executive leadership.

**QUALIFICATIONS**:
**Education & Experience**:

- Bachelor’s degree in Marketing, Business, or a related field (MBA a plus).
- 7+ years of progressive experience in marketing and/or ecommerce, with at least 3 years in a leadership role.
- Experience working in an omni-channel retail environment.

**Skills & Competencies**:

- Proven history of delivering measurable growth in ecommerce and brand performance.
- Proficient in digital marketing, analytics, and ecommerce platforms such as Shopify, Klaviyo, Google Ads, Meta Ads, and GA4.
- Expert in e-commerce performance metrics and digital KPIs (ROAS, LTV, CAC, AOV, conversion rate, etc.).
- Experience owning and managing e-commerce P&L, including revenue growth, margins, and budget allocation.
- Strong analytical skills and the ability to translate insights into actionable strategies.
- Exceptional communication, copywriting, and creative development skills.
- Proven ability to build, lead, and inspire high-performing teams.
- Experience collaborating cross-functionally with merchandising, operations, finance, and IT teams.
- Strong project and stakeholder management skills, with the ability to manage multiple priorities and deadlines.

**What We Offer**:

- Competitive salary + performance bonuses
- Health, dental, and vision insurance
- Employee discounts
- Paid time off and holidays
- Career growth opportunities in a growing organization

If you’re a dynamic leader with a proven track record in marketing and e-commerce, possessing a unique blend of technical, business, marketing, sales, creative, leadership, and people management skills, looking to work with an entrepreneurial business posturing itself for growth, then we want to hear from you

Joi