Sales Team Lead

Are you ready to join a team recognized as a Platinum Certified Canada’s Best Managed Company and one of BC’s Top Employers? As part of Wesgroup Equipment, a trusted leader for over 100 years, Williams Machinery has been selling, renting, and servicing equipment across British Columbia, while providing essential safety training for effective machinery operation. We offer a diverse range of equipment for industries like warehousing, construction, milling and more. Join our team of People-Focused Problem Solvers and build a career where your contributions truly make a difference

Are you ready to take the reins and lead a dynamic sales team to success? We're on the hunt for an ambitious, results-driven sales leader to oversee our conquest accounts and inspire a team of high achievers. This is your chance to make a lasting impact with the Material Handling team, drive explosive growth, and lead innovation in a fast-paced, high-reward environment. If you're passionate about building strong relationships with key accounts, driving new business, and ready to step into a leadership role, we want you to be part of our exciting journey

**Key Responsibilities**:

- ** Sales Strategy & Execution**: Develop and implement sales tactics under the guidance of Senior Leaders. Contribute to annual budget planning, sales forecasting, and the strategic planning process for the business unit.
- ** Account Management**: Actively pursue and build strong business relationships with major clients and targeted accounts. Identify creative solutions to exceed client expectations.
- ** OEM Relationships**: Along with the Sales Director, build and maintain strong relationships with OEM’s, serving as the primary day-to-day operational contact, and ensuring long-term partnerships.
- ** Sales Team Performance**: Set and monitor team sales targets and performance metrics. Provide order forecasts for the Sales Director and Inventory Manager, ensuring branch inventory aligns with sales needs.
- ** Team Development**:Coach the sales team on processes and methodologies through regular meetings and joint client visits. Cultivate a performance-driven and accountable sales culture.
- ** CRM Management**: Maintain detailed and accurate sales activity records, leveraging CRM systems to capture client interactions and market insights. Ensure team compliance with CRM and resource usage standards.
- ** Collaboration**: Work closely with internal departments (e.g., service, parts, marketing) to support client service excellence and team objectives. Partner with the Sales Director on business and staffing plans aligned with corporate goals.
- ** Market Insight**: Monitor industry trends, customer needs, and competitor activities. Maintain and enhance existing client relationships to secure repeat business and high customer satisfaction.
- ** Relationship Building**: Conduct in-person client and partner meetings to build and sustain key relationships.
- ** Talent Management Responsibilities**: Ensure HR compliance, effective training programs, thorough performance reviews, impactful coaching, adequate staffing, and a safe work environment, while exemplifying company values and cultivating a positive, collaborative, and values-driven culture.
- Perform other responsibilities as assigned to support overall sales success.

**Knowledge, Skills, and Abilities**:

- Leadership potential with the ability to motivate and drive high-performance sales teams.
- Strong grasp of sales strategy and market analysis.
- Proficient in sales techniques and CRM system utilization.
- Analytical and data-driven approach to decision-making.
- Proficient in forecasting, pipeline management, and relationship-building.
- Customer-focused with excellent communication, negotiation, and interpersonal skills.
- Solid knowledge of relevant product lines and services.
- Strong team coaching and development abilities.
- Ability to learn and manage financial aspects, including budgeting.
- Resilient and adaptable to a dynamic, fast-paced environment.
- Results-driven, with the ability to recruit, onboard, and train team members.
- Intermediate skills in Outlook, Microsoft Teams, and CRM software.

**Training, Education, and Experience**:

- Minimum 5 years of successful sales experience in equipment or similar industry.
- At least 2 years of experience managing and coaching sales teams, or a demonstrated ability to transition into leadership roles effectively.
- Experience in budgeting and sales forecasting.
- Post-secondary education in a relevant field is an asset.
- Valid driver’s license and a clean driving record.

**Compensation package**:

- Earn $100,000+ OTE, with paid vacation, medical and dental benefits, an RRSP matching plan, and a company vehicle (if applicable).

**Values**:

- Build trust - with customers and each other.
- Be a team player - commit to working together to win.
- Be customer-focused - “wow” customers so they become raving fans.
- Support community - care