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Digital & Social Media Specialist

3 weeks ago

Toronto, Canada CanadaHelps Full time

CanadaHelps is looking for an energetic, goal-oriented, and self-motivated** Digital & Social Media Specialist **with a passion for social change to join our team. This is an opportunity to join one of Canada’s first and North America’s most successful social technology organizations. We are a fast-growing, dedicated team of entrepreneurial-minded peers who have a passion for helping small
- and medium-sized charities succeed, while engaging with donors to increase giving in Canada.

We believe technology and data are transformational game-changers for generating social profit. We democratize access to technology by providing best-in-class, easy-to-use online fundraising software and training to more than 25,000 registered charities across Canada (and the number of charities is rapidly growing). We are the market leader and over the past 20 years we’ve helped over 3 million Canadians donate over $2B to Canadian charities.

**About the Role**

The **Digital and Social Media Specialist **is an integral part of our incredibly talented and diverse D2C marketing team, working on both our parent brand, CanadaHelps.org, and our cause-focused brand, Unite for Change.

Unite for Change is a charitable organization like none other. We know Canadians care about causes, not just individual charities. They see injustices in the world and want to be a part of global solutions. With Unite for Change, Canadians can make an impact on the entirety of the cause they care about, donating to solve for the issues that mean most to them.

There is an exciting opportunity to grow and nurture communities around social good and charitable giving through creative content and strategic social media engagement. These efforts will ultimately impact Canadian charities with increased donations and an engaged donor audience.

Alongside a collaborative team, the **Digital and Social Media Specialist **will have both strong support and direction on our overarching goals and what we need to do to achieve them, and they’ll have the creative freedom to bring forward ideas on what we can do to amplify our impact.

**Responsibilities**

Responsibilities will include but are not limited to:

- Develop and maintain social media calendar for 2 brands: CanadaHelps and Unite for Change
- Create and collaborate on omnichannel multimedia content
- Schedule and post content across social networks
- Build brand awareness and grow CanadaHelps and Unite for Change’s presence and fan base on social media
- Community moderation and engagement for both CanadaHelps and Unite For Change’s social media channels
- Support the D2C team with content planning and creation
- Report on organic social media activities through data analysis
- Provide recommendations for improving organic social media results
- Analyze performance metrics and draw conclusions with actionable insights
- Recommend and test social media platforms not yet being leveraged (for example TikTok)

**Required Skills and Experience**
- 3+ years experience with social media marketing particularly in content creation and growing online communities
- Develop social media editorial calendar in collaboration with D2C team and own the end-to-end content development process (from initial outline to publication).
- Proactively engage with followers, reaching out and interacting with potential new followers, and working with the PR team to engage influencers
- Creating content in a variety of formats for different marketing channels, including but not limited to: social media posts, reels, TikToks, social and digital ads, and blogs. This includes researching and collaborating on developing strategic concepts.
- Create engaging and professional visuals that reflect the CanadaHelps & UFC brands with support from the Graphic Designer
- Continue to refine and define our social marketing process
- Stays abreast and makes recommendations of new social media evolutions and platforms - including use of AI for content creation
- Excellent copywriting and storytelling skills, with a high standard for managing brand tone
- Enthusiasm for collaborating in a remote environment
- Familiarity with Sprout Social and Canva or similar content schedulers and content creation tools
- Experience putting together simple videos / animations for social media such as IG Reels or TikTok

**Here is what we have to offer**:

- A chance to make a difference with a unique opportunity to add major value as a key member of a small team;
- A Not-For-Profit and a forward-thinking, technology-focused business
- A full-time, permanent position with flexible work, Growth & Development stipend, Health & Dental benefits and RRSP matching
- The opportunity to work with super nice people who want to change the world for the better (and highly respected professionals)
- A Mission driven, “get things done”, open, collaborative and flexible environment
- A lifestyle friendly, work-life balance