Digital & Social Media Marketing Specialist

**Type**:Full-Time

**Start Date**:ASAP

Work with us

Social media isn’t just part of your dayIt’s your playground You’re the type who can whip up a caption that sparks conversation, design a graphic that stops the scroll, and dive into analytics to prove it all worked. Oh, and you’ve got creative ideas (lots of them).

Sound familiar? Then you might just be our next **Digital & Social Media Marketing Specialist**

We’re a dynamic, collaborative team that thrives on creativity, strategy, and a healthy dose of fun. We cheer each other on, celebrate wins (big and small), and aren’t afraid to push boundaries to create purpose-driven marketing campaigns that make an impact. Reporting to the Associate Director of Operations & Marketing, you’ll be right in the action, building strategies, creating standout content, writing reports that tell a story, and launching campaigns that actually deliver.

This is a hybrid role, so while you’ll mostly work remotely, you’ll also join us in our Toronto office as needed. Our hours are 9:30 am-5:30 pm ET. We believe in great work _and_ work-life balance.

Social media may be your sweet spot, but if you’ve also dabbled in media buying, copywriting, AI, SEO, or video editing, we’re all ears. And if you’re fluent in English and French? That’s a serious bonus

**What You’ll Do**

**Creative Content & Campaigns**
- Plan, design, and write scroll-stopping posts, reels, and digital content across multiple platforms.
- Create and execute social media strategies that align with client goals and drive measurable results.
- Ideate and execute graphics and video in Canva that stand out and stay on brand.
- Write engaging blog posts and long-form content that inform, inspire, and boost SEO while aligning with internal or client brand voices.
- Use with AI-enabled tools (for copy, design, research, or analytics) to boost efficiency and creativity.
- Balance bold ideas with deadlines. Bring the spark _and_ the follow-through
- Assist Project Managers with project logistics and client meetings.
- Support paid media campaigns by monitoring ad performance and recommending optimizations as needed.

**Community & Brand Voice**
- Use social listening tools to track cultural moments and monitor conversations, engagement, reach, and traction for multiple clients.
- Represent client brands authentically online with the right voice, tone, and visual style.
- Respond with agility, being thoughtful and professional, even when timelines are tight.

**Strategy & Analytics**
- Collaborate with team members to develop innovative, creative strategies and campaigns that connect with the right audiences and deliver measurable results.
- Stay sharp on platform best practices, adapting strategies as algorithms and trends shift.
- Track and analyze campaign data to uncover what’s working, what’s not, and where to level up.
- Translate data into clear, compelling reports that tell the story behind the numbers and provide actionable recommendations for continuous improvement.

**Research & Collaboration**
- Stay ahead of social trends, platform updates, and emerging digital practices.
- Support the team with research, note-taking, and actionable next steps after meetings.
- Create polished proposals, presentations, and templates in Google Suite or Canva.
- Jump in on special projects and business development opportunities with leadership.

**What You Bring**

**Creative Skills**
- 2-4 years of professional or agency experience in digital marketing, social media, or a related role.
- Experience developing and executing social media editorial calendars, programming content or posting on a schedule.
- Exceptional writing chops. You can shift tone and voice seamlessly across platforms and clients and turn around a strategy or report that is informative yet compelling.
- Strong blog and long-form writing skills, with an understanding of SEO and content marketing best practices.
- Strong graphic design skills in Canva.
- Ability to create content that’s not only beautiful but also optimized for performance.
- A keen eye for visual storytelling, typography, and design that pops on digital platforms.
- **BONUS**:Photography, videography, and the willingness to be in front of or behind the camera.

**Strategic Skills**
- Proven ability to build and execute social media strategies that achieve measurable goals.
- Hands-on experience in social media strategy, campaign management, and online promotion.
- Awareness of trends across Meta, TikTok, X, and emerging platforms. You’re always ahead of the curve and consider yourself a pro.
- Comfort with analytics. You can track results, spot patterns, and turn data into clear insights.
- **BONUS**:Knowledge of SEO, media buying, and digital ads, with the ability to optimize for ROI.

**Tech Skills**
- Proficiency with macOS, Google Suite (Docs, Sheets, Slides, Calendar, Chat, Meet), and Canva.
- Experience analyzing data from social platform dashboards and other social media ma