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Marketing Communications Specialist

4 weeks ago

Calgary, Canada Careers at ECO Canada Full time

ECO Canada is the steward for the Canadian environmental workforce across all industries. From job creation and wage funding to training and labour market research - we champion the end-to-end career of an environmental professional. We work with the federal, provincial, and municipal governments in all Canadian regions to support economic growth and environmental stewardship as best practices.

When you work at ECO Canada, you are supporting the growth of an abundant environmental workforce. Along with competitive benefits and compensation, we provide the opportunity to work alongside a dynamic team that values collaboration, high performance, and, of course, celebrating our successes We believe that rewarding, meaningful work should be part of every step of the career journey.

This role requires a proactive approach to content generation and ensuring all product and brand communications are cohesive and effective at engaging with ECO Canada’s diverse audiences. The role also requires working closely with key stakeholders in other departments to achieve highly effective and measurable marketing campaigns.

While each member of the team has individual responsibilities, ECO takes a team-based approach. Everyone is encouraged to take ownership of their ideas and to see them through to completion, while in collaboration with key influencers.

**Responsibilities**
- Content Development & Copywriting_
- Research industry publications and competitors to better understand the environmental workforce landscape and look for cross-promotional opportunities.
- Set up automated drip nurturing campaigns, send newsletter blasts, announcements, and offers that generate positive engagement and facilitate business development discussions.
- Implement a testing framework that addresses continuous improvement criteria in terms of customer segmentation, personalization, layout, calls to action, headlines, and eBlast scheduling.
- Maintain and grow subscriber and customer database including monitoring of behavioral and profile scoring, CASL requirements, and activity tagging.
- Develop audience segments and assist with list management.
- Website Optimization_
- Optimize and create website and landing page content based on relevant and current search engine optimization best practices.
- Leverage user experience fundamentals to develop page content that minimizes visitor barriers and entices action-oriented engagement such as new subscribers or product leads.
- Execute minor website development changes through the WordPress CMS.
- Program Development Support_
- Assist product specialists with the execution of in-person events and tradeshows including promotion, collateral development, and message syndication.
- Other special project assistance may be required.
- Reporting_
- Regular measurement of ROI and other metrics regarding product message syndication.

**Required Skills**:

- Impeccable written and oral communication.
- Knowledge of SEO, UX, and conversion path best practices.
- Ability to develop a strong “story” for effective positioning.
- A proven track record in integrated communications and creating customer journeys.
- Proven experience in executing, optimizing, and tracking marketing campaigns.
- Strong organization and planning skills.
- Strong initiative and ability to work in a self-directed environment.
- Ability to measure success metrics and identify trends.
- Creative and strategic thinker.
- Ability to manage multiple projects within tight deadlines.
- Experience in an agency setting is considered an asset.
- Experience designing assets using Adobe InDesign and Illustrator.
- Experience in the environmental or human resources industry is an asset.
- A knowledge of client/vendor management and sales processes is an asset.

**Qualifications**
- Bachelor’s Degree related to Marketing or Public Relations is preferred.
- Minimum 3+ years of experience as a digital content and communications professional
- Must have experience working with CRM such as Salesforce, MS Dynamics, or other Martech platforms
- Experience designing in Canva or Adobe Suite is strongly preferred.
- Experience developing Whitepapers, E-books, and other lead-generation tools is an asset.
- High level of proficiency in Microsoft Office.
- Bilingual in English and French is considered an asset.

This is a **full-time position**, with a three-month probationary period upon the start date. ECO Canada offers the opportunity for a hybrid work arrangement (minimum 3 days per week at the Calgary office and the option to work remotely for the remaining 2 days).

We thank all applicants; however, only those selected for an interview will be contacted. No phone calls, please.
- In the spirit of respect and truth, we honour and acknowledge Moh'kinsstis and the traditional Treaty 7 territory of the Blackfoot confederacy: Siksika, Kainai, Piikani as well as the Stoney Nakoda and Tsuut'ina nations. We acknowledge the members of the _Métis _comm