Marketing & Communications Specialist

1 week ago

Calgary, Canada Northview Residential REIT Full time

At Northview, we are a passionate, community-focused team dedicated to making our properties the best they can be. Headquartered in Calgary, AB, we currently operate in nine provinces and two territories, managing over 14,600 multi-residential units, 1.25 million sq. feet of commercial space, and 200 executive suites. We are proud to live, work, and play in the neighborhoods we serve, next to our residents, hotel guests, and commercial tenants.

We are looking for a **Marketing & Communications Specialist** to join our **Corporate-Operations**team in Calgary, AB. Reporting to the **Manager, Customer Service & Leasing**, play a key role in shaping and executing marketing strategies that drive resident engagement, increase brand visibility, and support leasing and retention efforts, blending creativity with analytical insight to deliver both strategic and hands-on marketing support across residential properties.

**Responsibilities**:
Marketing Strategy & Brand
- Develop and implement marketing strategies aligned with occupancy goals and business objectives
- Ensure consistent brand representation across all media, signage, and marketing materials
- Coordinate and support lease-up campaigns, grand openings, as well as national and property-level promotions

Digital Marketing & Social Media
- Create and schedule engaging content across platforms (Instagram, Facebook, LinkedIn, etc.), and manage community engagement including comments, inquiries, and messages
- Track and analyze digital performance metrics to optimize campaigns

Communications & Content
- Write and edit content for external and internal audiences, including newsletters, property descriptions, and resident communication
- Assist with internal communications postings on the company Intranet (SharePoint), as requested
- Regularly update website listings, promotions, and regional highlights

Project Coordination & Regional Collaboration
- Lead collaboration with regional managers on property-specific marketing plans
- Lead monthly meetings with regional managers to align on marketing priorities and initiatives
- Support and help implement annual and monthly resident appreciation events to drive engagement and retention
- Lead print and promotional marketing programs to support brand consistency and awareness

Reporting
- Report on marketing KPIs and provide actionable insights for improvement

**Qualifications**:

- Post-secondary degree in marketing, communications or related field
- Minimum 3 years of relevant marketing experience (property, real estate, hospitality a plus)
- Strong writing, editing, and verbal communication skills
- Experience with social media tools (e.g., Hootsuite, Canva) and CMS platforms (e.g., SharePoint)

**Benefits**:

- A competitive total rewards program that includes recognition for individual and corporate performance
- Paid vacation
- Health, dental, and wellness benefits
- Company matched Employee Unit Purchase Plan
- A supportive and engaging working environment
- Support for career and professional development
- Position is located outside the downtown core, is close to the LRT, and offers free parking

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