Digital Marketing Specialist

**About Us**: CWI Lighting is a dynamic and innovative manufacturer and distributor of residential lighting across Canada and the US. With a strong emphasis on customer satisfaction and innovation, we pride ourselves on delivering high-quality products/services to our clientele. As we continue to grow, we are seeking a talented Marketing Specialist to join our team and spearhead our eCommerce and Digital marketing campaign efforts.

**Position Overview**: As a Digital Marketing Specialist with a primary focus on eCommerce, you will play a pivotal role in driving our digital marketing initiatives forward. You will be responsible for developing and implementing strategies to enhance our online presence, increase brand visibility, and drive sales through various digital channels. This role requires a blend of creativity, analytical skills, and a deep understanding of eCommerce and digital marketing trends.

**Key Responsibilities**:

- Develop and execute comprehensive eCommerce marketing strategies to drive traffic, increase conversion rates, and maximize revenue.
- Work with our Account Managers to manage and optimize our eCommerce platforms, ensuring a seamless user experience and implementing best practices for online sales.
- Design and implement targeted digital advertising campaigns across various platforms (Google, Social Media, eCommerce Retailers, etc ) to reach our target audience and achieve specific marketing objectives.
- Analyze campaign performance metrics and KPIs to assess effectiveness, identify areas for improvement, and make data-driven decisions to optimize marketing efforts.
- Collaborate cross-functionally with the sales, product, and creative teams to develop compelling marketing assets and promotional materials.
- Stay updated on industry trends, emerging technologies, and best practices in eCommerce and digital marketing to ensure our strategies remain innovative and competitive.

**Qualifications**:

- Bachelor’s degree in marketing, Business Administration, or related field.
- Proven experience (3 years) in digital marketing, with a focus on eCommerce and digital campaigns.
- Proficiency with Adobe Creative Suite which includes, Adobe Acrobat, Adobe InDesign, Adobe Illustrator and Adobe Photoshop
- Strong understanding of eCommerce platforms (e.g., Shopify, WooCommerce, Magento) and proficiency in managing online retailers.
- Hands-on experience with digital advertising platforms (Google, Social Media, eCommerce Retailers, etc ) and a track record of successful campaign management.
- Excellent analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
- Creative thinker with a keen eye for design and the ability to develop compelling marketing content.
- Strong communication skills and the ability to collaborate effectively with cross-functional teams.
- Highly organized with excellent project management skills and the ability to multitask in a fast-paced environment.
- Passionate about staying updated on industry trends and continuously learning and improving.

CWI Lighting is an equal opportunity employer and welcomes applicants from all backgrounds to apply.

**Job Types**: Full-time, Casual

Pay: $60,000.00 per year

**Benefits**:

- Casual dress
- On-site parking
- Paid time off

Flexible Language Requirement:

- French not required

Schedule:

- 8 hour shift
- Monday to Friday

**Education**:

- Bachelor's Degree (preferred)

**Experience**:

- Digital marketing: 3 years (required)
- E-commerce: 3 years (required)
- Social media management: 3 years (required)

Work Location: In person