Digital Engagement Specialist

2 weeks ago

Markham, Canada Responsive Health Management Full time

At Lifetimes Living Inc. we pride ourselves on fostering a collaborative and inclusive work environment where creativity and passion thrive. As we continue to grow, we are seeking a talented Digital Engagement Specialist to join our team and drive our digital presence to new heights.

This role is a hybrid position involving tasks carried out at various Retirement Communities, Support Office, and Personal Home Office

**Responsibilities**:

- Develop and execute a comprehensive digital marketing strategy aligned with business goals
- Build and define the digital playbook for the organization - inclusive of web and social media
- Enhance brand awareness, increase online presence, and foster community engagement
- Leveraging digital channels to connect with our audience and drive meaningful engagement
- Continuously monitor and analyze key performance metrics to assess the success of digital presence, make data-driven recommendations for improvement and create new approaches to be presented to senior leadership team
- Create and curate compelling content to engage our target audience and build a strong online community.
- Collaborate with cross-functional teams to ensure consistency in brand messaging and alignment with overall marketing objectives.
- Stay updated on industry trends, emerging technologies, and best practices to enhance digital engagement efforts.
- Design and develop a diverse array of marketing materials
- Create roadmap of digital experience and implement
- Any and all other tasks as assigned

**Qualifications**:
The qualifications needed to join our family are as follows:

- Degree or Diploma in Marketing or related field
- Experience as a Digital Engagement Specialist or similar role
- CRM expertise is a must
- Sherpa/Aline specific experience is considered an asset
- Experience in the Retirement Living Sector considered an asset
- Strong analytical skills and data-driven thinking
- 3+ years of experience in roles involving analysis of quantitative and qualitative data in digital marketing, preferably within the Senior Living or Healthcare Industry
- Strong understanding of digital marketing principles, social media platforms, and content creation
- Excellent written and verbal communication skills
- Excellent organizational skills and attention to detail
- Proficiency in social media management tools, analytics platforms, and content creation tools
- Creative mindset with the ability to think outside the box and develop innovative engagement strategies

**What do we offer you?**
- Competitive compensation package based on experience
- Employee perks
- Support for personal and professional growth
- Positive and collaborative work environment

We look forward to speaking with you and Making Every Moment Matter. Although we appreciate all applicants' interest, only those selected for further consideration will be contacted.

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