Digital Marketing Specialist

Ceha Canada Inc. is a leading provider of high quality, fast and flexible office furniture solutions. We pride ourselves on our ability to innovate and produce solutions for our clients, both in our service and award-winning product design. We believe in the principle of environmental sustainability, reducing our carbon footprint in all aspects of the production stages as we ensure continuous improvement. Our team is committed to provide exceptional service, support, and solutions that meet our clients’ needs and expectations and to foster long-term loyalty to the company's products or services.

Are you a creative marketer with a flair for design and a passion for digital innovation? We're seeking a Digital Marketing Specialist with expertise in design and Shopify to join our team and drive our digital presence to new heights. As a key member of our marketing team, you'll be responsible for developing and executing digital marketing strategies that engage our target audience, drive conversions, and enhance brand visibility. If you're a strategic thinker with a knack for data-driven decision-making and a keen eye for design, we want to hear from you

KEY RESPONSIBILITIES

SEO Mastery
- Conduct keyword research, optimize website content, and implement on-page and off-page SEO strategies to improve organic search rankings.
- Monitor SEO performance using tools like Google Analytics and SEMrush to make data-driven decisions.

Content Creation
- Design high-quality, engaging content across various digital channels, optimizing for SEO and user engagement.
- Track performance metrics to measure effectiveness and make data-driven adjustments.

Shopify Expertise
- Manage and optimize our Shopify e-commerce platform to enhance the online shopping experience.
- Implement website updates, product listings, and landing pages to improve conversion rates.

Social Media Management
- Manage social media accounts to build brand awareness and engage with our audience.
- Create content, schedule posts, and monitor social media channels for interactions.

Data Analysis
- Analyze website traffic, user behavior, and conversion data to identify trends and areas for improvement.
- Generate reports and dashboards to track KPIs and measure campaign effectiveness.

AI & Automation
- Explore opportunities to leverage AI and automation tools to streamline marketing processes and improve efficiency.

Other duties to consider include:

- Develop and manage all creative content that aligns with the company's brand position.
- ‘Live and breath’ the operation to better understand the company's key value proposition(s) and real time success stories.
- Be an energetic brand ambassador, internally and externally.
- Ability to share design ideas and create visually appealing and user-friendly ecommerce interfaces.
- Drive ecommerce sales growth through strategic initiatives and marketing campaigns.
- Lead and oversee the development of the ecommerce platform for both B2C and B2B segments, ensuring seamless integration of online stores with existing systems and processes.
- Work closely with IT to implement innovative features and functionalities that enhance the online shopping experience and drive sales growth.
- Conduct market research and stay abreast of industry trends to identify opportunities for innovation and differentiation in the ecommerce space.

Role Requirements:

- Energetic, passionate, and creative.
- Bachelor's degree in Marketing, Communications, Graphic Design, or related field.
- 3-5 years experience in digital marketing.
- Proficiency in design software such as Adobe Creative Suite.
- Experience with Shopify platform.
- Strong communication, graphic and writing skills.
- Must be detailed oriented and able to provide input on strategy, content and production of marketing collateral.
- Furniture knowledge is an asset.
- Ability to work well independently and also within a collaborative team environment.

**Benefits**:

- Dental care
- Paid time off

Schedule:

- 8 hour shift
- Monday to Friday

Work Location: In person