Sales and Marketing Coordinator

2 weeks ago


Etobicoke, Canada iStaff Services Full time

**Job Summary**

**Responsibilities**
- Develop and implement comprehensive marketing strategies to increase brand awareness and drive sales.
- Oversee advertising sales initiatives across various platforms including print advertising and online channels.
- Utilize tools such as Google Analytics and Adobe Creative Suite to analyze campaign performance and optimize strategies.
- Collaborate with cross-functional teams to ensure alignment between product management and marketing efforts.
- Conduct market research to identify trends, customer needs, and competitive landscape.
- Manage the marketing budget effectively while maximizing ROI on all campaigns.
- Implement performance marketing strategies to enhance customer acquisition through e-commerce channels.
- Lead the team in executing multichannel campaigns that include Facebook Advertising and Google AdWords.

**Experience**
- Proven experience in a sales and marketing role with a focus on B2B marketing preferred.
- Strong understanding of digital marketing principles including analytics, copywriting, and research methodologies.
- Familiarity with marketing automation tools and performance tracking software.
- Experience in product management is advantageous for aligning product offerings with market demand

**Language**:

- English (preferred)

Work Location: In person



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