Service Marketing Communications Specialist
2 weeks ago
**Job Description**:
**Service Marketing Communications Specialist**
Are you an enthusiastic go-getter ready to dive into the world of digital marketing? If so, buckle up because Go Auto has the perfect opportunity for you
Collaborating directly with our Manager of Database Marketing & Automations and Service Managers - as well as the rest of our industry-leading marketing team, you’ll be hands-on, driving service results and given all the tools to do it. You’ll use this skillset to help the dealers find the best customers, grow their business, and influence consumers in a positive way throughout their vehicle servicing journey.
Even as Western Canada’s largest automotive retailer, we need more help. We need someone like you. Someone who wants to grow and can be responsible for multiple projects, expansion and opportunity within an award-winning business that’s been recognized among Canada's Best Managed Companies for the past six years.
**Your Responsibilities**:
- Working with dealership service managers to coordinate and implement marketing communications for OEM vehicle service offers, and specialized lists for recalls, denied service work and more.
- Continually learning, expanding, maintaining and even designing and creating automated customer journeys.
- Assist in maintaining and updating customer databases, ensuring data accuracy, quality, and compliance with relevant regulations.
- Support the segmentation of customer data for targeted marketing campaigns.
- Help monitor and analyze campaign performance and deliverability while providing insights for optimization and future initiatives. You love reporting, and we love that
- Automating manual tasks to improve efficiency whenever possible.
- Collaborate with cross-functional teams to support database marketing efforts.
- Stay current with industry trends, technologies, and best practices in database marketing.
**What You Bring**:
- Excellent communication skills (verbal and non-verbal), and interpersonal skills.
- High learning agility, strong capability for problem-solving, data analytic & decision making and comfortable with ambiguity.
- Ability to work in a fast-paced environment while exhibiting tact, good judgment, diplomacy, and flexibility.
- Excellent attention to detail and organizational skills.
- Must be computer, tech, and software savvy, experienced and knowledgeable with Microsoft Office suite-Word, Excel, PowerPoint, and Outlook.
- Bachelor's degree in marketing, business, or a related field, or equivalent experience.
- 2+ years of experience in database marketing, CRM, or a related field (including internships).
- Vehicle or car industry knowledge is not required but is always an asset should you have it.
**The Perks**:
- ** Extra Vacation**: 3 weeks, then an additional week after 5 and 10 years with Go Auto
- ** Health Benefits**: Health care and dental (80% - 100%), plus a health spending account
- ** Employee Investment Program**: It guarantees you at least a 10% return every year.
- ** Employee Savings**: An employee purchase program for all Go Auto vehicles and between 15-30% savings on car insurance.
- ** Growth Opportunities**: Upward mobility through Go Auto’s many business operations.
- ** In-House Lunch Program**: Food made by in-house red seal chefs, delivered to you daily (Edmonton ONLY).
**We’re excited to meet you Come show us what you can do.**
**About Go Auto**
Go Auto is one of largest automotive retail groups in Canada, with over 60+ dealerships spanning 28 new-vehicle brands. Go Auto dealerships are now located in Alberta, British Columbia, Saskatchewan, Manitoba, Ontario, Northwest Territories and Washington. We have been recognized by Deloitte and named a gold member of Canada’s Best Managed Companies for “innovative, world-class business practices” that demonstrate “exceptional, sustained business performance through clear strategy, investment in current and future capability, and a steadfast commitment to hiring and retaining the best talent.”
This is an in-office job, based in Edmonton, Alberta.
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