Marketing/communications Specialist

4 days ago

Edmonton, Canada Consolidated Gypsum Supply Ltd Full time

**COMPANY OVERVIEW**:
Founded in 1977, Consolidated Gypsum/Roofing Supply is a building distribution company operating in six (6) locations in Alberta and Saskatchewan.

**POSITION OVERVIEW**:
Reporting to the President, and supporting the Director of Sales, the Marketing/Communications Specialist creates an environment where marketing and communication seamlessly interacts with all associates, departments, and branches as well as maintains brand status within the external market. Their primary role is to align external and internal communications with the sales team, including web presence, digital delivery, inbound marketing, CRM, customer insight, and product campaigns.

This position is a one-person department and full-time position for a seasoned professional.

**DUTIES AND RESPONSIBILITIES**:
**Marketing**
- Content creation including planning, writing, editing, staging, and promoting online content
- Coordination of branding and advertising
- CRM Project Specialist
- Create content, publish and manage all social media using Wordpress, Photoshop, InDesign, Illustrator, Mailchimp, Capsuel, Xero, Wrinke, Trello and Unbounce
- Setup and Management on Google, Facebook and other advertising campaigns (Web and Print)
- Track, analyze and interpret metrics and create reports, presenting to senior management
- Review branding, positioning of the company to ensure impact and awareness
- Additional responsibilities include eBusiness Development, including website maintenance, and online presence reputation management and creation
- Support the sales function by increasing awareness and consideration for the new product or service commercialization.
- Provide marketing and event coverage as necessary.

**Promotional Products**
- Year-round acquisition, design and production of customer merchandise gifts

**Showroom Merchandising Assistance**
- Creation of showroom signage, banners and POP materials

**Communications**
- Newsletter creation and distribution

**QUALIFICATIONS AND SKILLS**:

- Diploma or Degree in Marketing or equivalent program
- Experience in blogging, social media, and inbound marketing
- Experience in content creation (both web and print)
- Project management experience
- Computer fluency including various marketing programs, (Microsoft Office, and Adobe Creative Suite, Mailchimp)
- Excellent understanding and working knowledge of brand building and brand management
- Demonstrated ability to integrate overall strategy into everyday communications
- Organizational skills
- Strong verbal and written communications skills
- Ability to multi-task
- Occasional travel to Red Deer, Calgary and Saskatoon

**WHAT WE OFFER**:

- A competitive salary commensurate with the experience and abilities of the individual
- A comprehensive benefits plan
- Company matching Group RSP plan
- Tuition reimbursement
- A growing company with a solid foundation providing its employees with challenge and opportunity

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