Marketing & Communications Specialist

5 days ago

Edmonton, Canada West Edmonton Mall Full time

**Key Objective(s)**:
The Marketing and Communications Specialist develops and executes marcom campaigns, manages media relations, and creates compelling content for web and a variety of platforms. They have a strong background in storytelling, content strategy, and campaign execution, with a keen ability to analyze and act on performance metrics.

**Primary Responsibilities**:

- Develop and implement comprehensive marcom strategies that lead to increase in brand awareness, sales, and traffic.
- Track campaign performance, analyze key metrics, and recommend adjustments for continuous improvement.
- Support marketing initiatives for Retail, Attractions and Events, ensuring alignment with overall brand strategy.
- Collaborate with internal teams and external partners to develop promotional plans that drive engagement and conversions.
- Maintain relationships with media to pitch stories and events.
- Serve as West Edmonton Mall’s (WEM) and Fantasyland Hotel’s media liaison by coordinating interviews, media releases and crafting key messages for both internal and external audiences.
- Adapt messaging for different audiences, ensuring clarity, consistency, and alignment with brand voice.
- Develop persuasive and engaging storytelling strategies that highlight key initiatives and events.
- Optimize content for SEO and digital engagement, incorporating best practices for readability and accessibility.

**Desired Qualifications**:

- Completion of a diploma or degree in journalism, public relations marketing, business, or a related discipline to the role from a post-secondary institution.
- Minimum 3 years’ experience in an equivalent Marketing and Communications position in a related industry.
- Strong multi-tasking and organizational skills with the ability to work in an ever-evolving fast paced environment, complemented by strong interpersonal skills and a professional demeanor.
- Strong knowledge of social media platforms.
- Strong working knowledge of Microsoft Office program such as Word, Excel, and Outlook.
- Experience working with Umbraco or similar CMS platforms considered an asset.

**Terms of employment**:

- This is a full-time position that generally works Monday through Friday but is required to have professional flexibility for specific on-site and accessible for special projects, events, or special situations.
- This is a salaried position that will depend on experience and qualifications.
- Must be able to pass a basic security clearance.

**Benefits**:

- Company events
- Dental care
- Employee assistance program
- Extended health care
- Life insurance
- On-site parking
- Paid time off
- RRSP match
- Vision care

Schedule:

- Monday to Friday
- Weekends as needed

Work Location: In person

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