Marketing & Communications Specialist

2 days ago

Edmonton, Canada West Edmonton Mall Full time

**Key Objective(s)**:
The Marketing and Communications Specialist develops and executes marcom campaigns, manages media relations, and creates compelling content for web and a variety of platforms. They have a strong background in storytelling, content strategy, and campaign execution, with a keen ability to analyze and act on performance metrics.

**Primary Responsibilities**:

- Develop and implement comprehensive marcom strategies that lead to increase in brand awareness, sales, and traffic.
- Track campaign performance, analyze key metrics, and recommend adjustments for continuous improvement.
- Support marketing initiatives for Retail, Attractions and Events, ensuring alignment with overall brand strategy.
- Collaborate with internal teams and external partners to develop promotional plans that drive engagement and conversions.
- Maintain relationships with media to pitch stories and events.
- Serve as West Edmonton Mall’s (WEM) and Fantasyland Hotel’s media liaison by coordinating interviews, media releases and crafting key messages for both internal and external audiences.
- Adapt messaging for different audiences, ensuring clarity, consistency, and alignment with brand voice.
- Develop persuasive and engaging storytelling strategies that highlight key initiatives and events.
- Optimize content for SEO and digital engagement, incorporating best practices for readability and accessibility.

**Desired Qualifications**:

- Completion of a diploma or degree in journalism, public relations marketing, business, or a related discipline to the role from a post-secondary institution.
- Minimum 3 years’ experience in an equivalent Marketing and Communications position in a related industry.
- Strong multi-tasking and organizational skills with the ability to work in an ever-evolving fast paced environment, complemented by strong interpersonal skills and a professional demeanor.
- Strong knowledge of social media platforms.
- Strong working knowledge of Microsoft Office program such as Word, Excel, and Outlook.
- Experience working with Umbraco or similar CMS platforms considered an asset.

**Terms of employment**:

- This is a full-time position that generally works Monday through Friday but is required to have professional flexibility for specific on-site and accessible for special projects, events, or special situations.
- This is a salaried position that will depend on experience and qualifications.
- Must be able to pass a basic security clearance.

**Benefits**:

- Company events
- Dental care
- Employee assistance program
- Extended health care
- Life insurance
- On-site parking
- Paid time off
- RRSP match
- Vision care

Schedule:

- Monday to Friday
- Weekends as needed

Work Location: In person

  • Marketing Specialist

    7 days ago

    Edmonton, Alberta, Canada Belle Biz Marketing Ltd. Full time $60,000 - $80,000 per year

    Job OverviewBelle Biz Marketing is a leading provider of booking software and full-service digital marketing solutions tailored for the nail salon industry in North America. We help salons streamline customer engagement and staff management through a single, integrated SaaS platform. To support our growth, we are seeking energetic and skilled Marketing...

  • Marketing and Communications Specialist

    2 weeks ago

    Edmonton, Canada Caregivers Alberta Full time

    **Position Scope/Summary**: The Marketing and Communications Specialist reports to the Marketing and Communications Manager at Caregivers Alberta. The person in this position carries out tasks outlined in our external and internal strategic communications plans. This position will help advance the profile and image of Caregivers Alberta with a diverse...

  • Marketing/communications Specialist

    1 week ago

    Edmonton, Canada Consolidated Gypsum Supply Ltd Full time

    **COMPANY OVERVIEW**: Founded in 1977, Consolidated Gypsum/Roofing Supply is a building distribution company operating in six (6) locations in Alberta and Saskatchewan. **POSITION OVERVIEW**: Reporting to the President, and supporting the Director of Sales, the Marketing/Communications Specialist creates an environment where marketing and communication...

  • Marketing and Communications Specialist

    2 weeks ago

    Edmonton International Airport, Canada Alberta Motor Transport Association Full time

    **Title: Marketing and Communications Specialist** **Reports to: Manager, Marketing and Communications (MARCOM)** The Alberta Motor Transport Association (AMTA) is a not-for-profit, advocacy, and safety training association functioning as the Voice, the Standard, and the Resource for commercial transportation in Alberta. For nearly 85 years, our work -...

  • Marketing & Communications Specialist

    2 weeks ago

    Edmonton, Canada enCompass Community Safety Agency Full time

    **Employment Opportunity** **Marketing & Communications Specialist** **Job ID 25-004eC** **enCompass Community Safety Agency** For over 75 years enCompass has provided holistic services and wraparound supports that address the root causes of crime and social disorder. By focusing on reintegration, acceptance and successful outcomes, we are building a...

  • Communication and Marketing Specialist

    2 weeks ago

    Edmonton, Canada Project Adult Literacy Society Full time

    The Communication and Marketing Specialist will play a crucial role in developing and implementing strategic communication and marketing initiatives to enhance the visibility and impact of our charity. This position requires a creative and dynamic individual who has a passion for content creation, excellent writing skills, and the ability to communicate...

  • Marketing & Communications Specialist

    1 week ago

    Edmonton, Canada The Association of Professional Engineers and Geoscientists of Alberta Full time

    Reporting to the Marketing & Communications Manager, the Marketing & Communications Specialist develops and implements APEGA’s marketing and communication activities for internal and external clients to achieve APEGA's strategic and business goals. This involves building relationships and developing marketing and communications plans and programs to...

  • Marketing & Communications Specialist

    2 days ago

    Edmonton, Canada enCompass Community Safety Agency Full time

    **enCompass Community Safety Agency** For over 75 years enCompass has been building safe and inclusive communities by supporting individuals to navigate change - and lead healthy, meaningful lives. We provide wholistic services and wraparound supports that address the root causes of crime and social disorder. We do this through preventative and restorative...

  • Marketing Specialist

    6 days ago

    Edmonton, Canada Schuyler Marketing Ltd Full time

    Education: College/CEGEP - Experience: 1 to less than 7 months - or equivalent experience **Tasks**: - Act as spokesperson for an organization - Advise clients on advertising or sales promotion strategies - Answer written and oral inquiries - Assist in the preparation of brochures, reports, newsletters and other material - Gather, research and prepare...

  • Strategic Marketing Lead

    4 days ago

    Edmonton, Canada BubbleUP Marketing Full time

    _**All Applicants must submit a resume and a cover letter in pdf format. Applicants who cannot follow the instructions in this posting will not be considered for this position. Please read carefully!**_ **Strategic Marketing Lead (Agency)** Do you excel in the high-energy world of agency marketing? Are you a pro at crafting and deploying strategic...