Marketing and Communications Specialist, Student Recruitment

MARKETING AND COMMUNICATIONS SPECIALIST, STUDENT RECRUITMENT

**OFFICE OF THE UNIVERSITY REGISTRAR**

**Competition No.** 25.02.55

**CATEGORY**

**SALARY**

**CLOSING DATE**
- Full-Time Continuing (35 hours per week)
- MSA Band F (Steps 1-8): $33.605 - $48.887 per hour. $61,162 - $88,975 per annum (Based on 35 hours per week).
- March 9, 2025

**About Us**:

- MacEwan University is where caring faculty help people connect their passions to their future paths. Located in the heart of Edmonton’s diverse and dynamic downtown community, and on the traditional lands of Treaty 6 First Nations and homelands of the Métis people, MacEwan is known for exceptional undergraduate learning. With its dedication to teaching excellence, informed by scholarly research, innovation, and creative activity, MacEwan provides an exceptional collaborative and supportive learning environment with a commitment to human rights, environmental sustainability, and opportunities for community engagement. We are committed to creating an equitable, diverse, inclusive, and welcoming community for all peoples, cultures, and identities.

Our comprehensive undergraduate university offers 55 programs to more than 19,000 full
- and part-time students in business, communications, community and human services, design, fine and performing arts, health, humanities, natural science, nursing, public safety, and social science. Through a wide array of experiential learning opportunities, and strategic relationships in the community, we partner with others to produce graduates of stature. Along with a robust grounding in their chosen disciplines, MacEwan students are given durable life skills that prepare them to take on the world.

**Opportunity**:
MacEwan University is seeking a Marketing and Communications Specialist, Student Recruitment for a full-time continuing opportunity with the Office of the University Registrar.

Reporting to the Associate Registrar, Admissions, Recruitment and Transfer, and working in close partnership with the Office of Communications and Marketing, you will be responsible for the development, coordination and implementation of marketing and communications initiatives and projects that promote, support and advance both International and domestic recruitment goals, image, and reputation to select internal and external audiences. You will play an important role in the planning & development of communications and marketing projects and strategies.

Key responsibilities include:

- Drafting, editing, and/or proofreading communication copy for various media, including the blog posts, podcasts, newsletters, department publications, OUR social media channels, and the MacEwan website (for review by Web Services), for both print and digital platforms;
- Developing compelling communications strategies and working with OCM/WS to produce support materials, including posters, brochures, postcards, signage, infographics, newsletters, presentations, and social media to inspire and engage, tailored to various countries and/or provinces in Canada;
- In collaboration with Web Services, providing updates and content of relevant sections of the website to address both internal and external stakeholder needs; Adhering to the visual and branding guidelines of the institution and collaborating with OCM and Web Services to ensure alignment;
- Conducting environmental scans, content audits, competitive analyses, gap analyses, or other research to ensure departmental objectives are being met;
- Researching target regions to understand localized unwritten rules, cultural considerations and nuances that dictate how prospective applicants will read and interpret promotional materials; using this information to inform content development;
- Researching new technologies and social media opportunities to inform decision-making and to keep current with industry best practices and target countries practices/preferences, ensuring any new social media approaches/technologies align with OCM guidelines and standards;
- Creating high-quality, engaging and relevant content for OUR social media platforms in Canada and abroad (i.e., LinkedIn, Facebook, WeChat, and X);
- Adhering to the marketing/communications guidelines of the institution (visual, brand, voice/tone, social media, video, etc.) and collaborating with the Office of Communications and Marketing and Web Services to ensure alignment; and
- Updating, monitoring and responding to comments, questions and feedback on International and Domestic Recruitment social media accounts in a timely manner; escalating any contentious feedback to respective Director/Assistant Registrar for approval prior to responding.

**SKILLS**:
You will have:

- Excellent intercultural competence; demonstrates solid cross-cultural understanding (knowledge of cultural norms and sensitivities, business etiquette, traditions, and diplomatic protocol) and ability to practice sound judgment and professionalism when working with internal