National Sales and Marketing Manager

**Can you create marketing magic that elevates sales to new heights?**

**Are you driven by the energy of the fitness industry?**

**If so, we want to learn more about you**

Explore our dynamic **National Sales and Marketing Manager** role and shape the fitness narrative with us

**Dyaco Canada Inc.**, based in Niagara Falls, Ontario, is a leading provider of innovative fitness equipment, outdoor play, and e-mobility solutions committed to enhancing the health and well-being of individuals across Canada is seeking a National Sales & Marketing Manager. Reporting to the president, the National Sales and Marketing Manager will lead a team of skilled sales and marketing professionals to achieve the company's revenue and profitability goals in the Canadian market.

You thrive in a fast-paced, growth-oriented environment and naturally take ownership of your results. As a strategic thinker with a hands-on approach, you bring a refined blend of sales expertise and modern marketing acumen, especially in digital channels. You inspire confidence through your leadership, champion collaboration, and know how to bring the best out of a team. You're energized by the challenge of shaping a brand’s national presence and are motivated by measurable outcomes. Most importantly, you lead with integrity, care deeply about customer experience, and share our commitment to health, fitness, and continuous improvement.

**Compensation & Benefits**:

- Starting salary range between $105,000 - $115,000 based on experience and skill.
- Car allowance
- Full-time salaried position, standard business hours (8:30 am - 5 pm), business casual dress
- Full medical and dental benefits
- 3 weeks of paid time off annually
- Employee discount program
- Professional development reimbursement

**Primary Duties and Responsibilities**:
**Meet or exceed marketing and sales financial objectives.**
- Understand company objectives and develop and research new business opportunities and sales and marketing strategies, develop pricing strategies, and negotiate contracts.
- Effectively manage sales channel - selling objectives, deploying required support, developing sales and marketing KPIs, and meeting with key customers.
- Create and implement short and long-term marketing strategies to meet sales team goals and annual sales targets.
- Organize and facilitate weekly sales and marketing meetings to track KPIs.
- Preparing action plans to identify targets, identifying new sales opportunities, preparing presentations, communicating new services and products, coordinating across departments, and implementing sales activities.
- Establish sales objectives by forecasting and developing annual sales quotas for regions and territories, projecting expected sales volume, and profit for existing and new products.

**Foster a culture of continuous process improvement with in-depth knowledge of the products and services offered by Dyaco Canada Inc. and the selling skills required to present those offerings to our customers.**
- Manage human resource functions, e.g. recruiting, selecting, training, coordinating, and coaching employees.
- Assess the knowledge & selling skills capabilities of the sales personnel to set and reinforce expectations through verbal and written coaching.
- Provide career development and coaching/mentoring to your team.
- Demonstrate superior technical selling skills and knowledge of the products offered and the benefits thereof.
- Ensure reports and other internal intelligence and insight are provided to the sales and marketing team.
- Manage and implement the sales forecasting, planning and buyer-driven sales and marketing processes, establishing high levels of quality, accuracy and process consistency for the sales and marketing organization.

**Desired Experience & Qualifications**:
**Need to have**:

- Bachelor’s degree in business administration, marketing, or a relevant field
- 5-10 years of experience in a managerial position
- Minimum 2 years of national account management experience
- History of successfully meeting sales goals
- In-depth knowledge of SEO/SEM/Digital marketing techniques and best practices
- Documented experience in training and developing employees
- Excellent negotiation and leadership skills

**Nice to have**:

- MBA or relevant graduate degree
- Experience in fitness equipment, e-bike, or similar durable goods industries
- Proven presentation, performance management, relationship-building, and negotiation skills.
- Previous CRM and database management experience
- Completion of a formal sales training program within the last five years
- Understanding of sales and marketing performance metrics
- Strong business acumen with a problem-solving attitude

**About Dyaco Canada Inc.**:
**Dyaco Canada Inc.**, a wholly owned subsidiary of Dyaco International, serves customers and retailers throughout Canada as a sales, marketing, and distribution company. Dyaco Canada Inc., located in Niagara Falls, Ontario, specializes