Marketing Manager

8 hours ago

Niagara Falls, Canada Alluvius Full time

Key Responsibilities:

- E-commerce Platform Management:

- Shopify: Advanced management of our Shopify store, including theme customization, app integration, and performance analysis.
- Inventory Management: Oversee inventory levels, product listings, and updates to ensure accuracy and availability.
- Payment Gateways: Manage and troubleshoot payment processing systems for seamless transactions.
- Digital Marketing:

- Social Media Marketing: Strategize and execute campaigns across platforms to boost visibility, engagement, and conversions.
- Google AdWords & AdSense: Design, implement, and optimize PPC campaigns for high ROI.
- SEO: Drive organic growth through keyword optimization, content strategy, and technical SEO.
- Sales and Outreach:

- Cold Calling: Identify and engage potential customers to expand our client base.
- E-commerce Operations:

- Order Fulfillment: Coordinate the picking, packing, and shipping of orders, ensuring customer satisfaction.
- Customer Service: Manage post-purchase support, addressing customer inquiries and concerns.
- Return Management: Handle return logistics and ensure customer satisfaction while maintaining profitability.
- Analytics and Reporting:

- Utilize analytics tools to track sales performance, customer behavior, and marketing effectiveness.
- Provide daily and weekly reports on key metrics and operational health.

**Requirements**:

- Extensive experience with Shopify or similar e-commerce platforms, including backend management and frontend optimization.
- Proficiency in e-commerce operations, including inventory and order management.
- Strong cold calling and sales skills.
- Familiarity with customer relationship management (CRM) systems and e-commerce analytics tools.
- Self-motivated, with excellent organizational skills for an on-site position.
- Commitment to producing regular performance reports.

Preferred Qualifications:

- Experience in direct-to-consumer (DTC) or B2C e-commerce.

**Job Types**: Full-time, Part-time

Pay: $20.00-$30.00 per hour

Expected hours: 30 per week

**Benefits**:

- Casual dress
- Flexible schedule

Schedule:

- Monday to Friday

Work Location: In person

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