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Product Marketing Specialist
3 weeks ago
Unleashd Technologies, a leading innovator in the technology sector, is seeking a dynamic Product Marketing Specialist to join their forward-thinking team.
Renowned for delivering cutting-edge products, Unleashd is dedicated to enhancing user experience and driving market success. They pride themselves on fostering a collaborative and dynamic work environment that encourages creativity and growth.
**PERKS AND BENEFITS**
- Competitive salary ($75k to $95k) and comprehensive benefits package
- Opportunities for professional development and career advancement
- Collaborative and innovative work culture
- Hybrid or flexible remote work arrangements
- Access to industry events, conferences, and continued learning programs
**WHAT YOU WILL BE DOING**
- Conduct comprehensive market research to understand customer needs, market trends, and the competitive landscape
- Analyze data to identify opportunities for product positioning and differentiation, providing actionable insights to inform product and marketing strategies
- Develop and articulate compelling product positioning and messaging that resonates with target audiences
- Create and maintain product messaging guides to ensure consistency across all marketing channels
- Develop and execute go-to-market strategies for new product launches, coordinating cross-functional teams to ensure successful product launches
- Develop a variety of marketing materials, including brochures, case studies, whitepapers, and blog posts, overseeing content creation for digital channels
- Provide internal teams with necessary tools and resources, maintaining a library of sales enablement assets and conducting regular training sessions
- Plan, execute, and optimize integrated marketing campaigns, managing the development of creative assets and measuring campaign performance
- Gather and analyze customer feedback to inform product development and marketing strategies, developing customer advocacy programs
- Stay informed about industry trends, market dynamics, and competitor activities, contributing to strategic content creation to enhance the company’s authority and credibility
**WHAT YOU BRING TO THE TABLE**
- Proven experience in Product Marketing or similar roles in Marketing, Communications, or PR, preferably within the SaaS industry
- Strong copywriting skills, able to communicate complex information clearly and concisely with a straightforward, effective writing style
- Proficiency in modern marketing strategies, including multi-channel communication, strategy, and execution
- Ability to innovate and bridge the gap between product management and marketing
Pay: $75,000.00-$95,000.00 per year
**Benefits**:
- Dental care
- Extended health care
- On-site parking
- Paid time off
- RRSP match
Schedule:
- Monday to Friday
**Education**:
- Bachelor's Degree (preferred)
**Experience**:
- Marketing: 3 years (preferred)
Work Location: Hybrid remote in Surrey, BC V3Z 3X1
