Go-To-Market Content Marketing Specialist

Position Summary: The Go-To-Market Content Marketing Specialist at Mercana Furniture & Decor Ltd is responsible for developing and executing strategic content initiatives that enhance brand awareness and customer engagement. Reporting to the Senior Manager of Go-To-Market Operations, this role involves crafting compelling content, managing content calendars, and analyzing performance metrics to optimize marketing efforts. Responsibilities: 1. Content Creation · Upload and manage product listings across major e-commerce platforms (e.g., Amazon, Wayfair, Home Depot) · Maintain accurate product information, including images, variants, and specifications · Use Excel templates and automation tools for bulk uploads · Resolve listing issues and ensure compliance with platform standards · Create and update product records with SKUs, spec sheets, and manuals · Communicate with overseas vendors to maintain product standards · Provide product support to customer service and e-commerce teams 2. Product Pipeline: · Work closely with the product & design teams as well as our factory contacts overseas to ensure products are launched on schedule with all necessary product attributes. · Provide support to operations with product information. · Update and relay missing/incorrect product specs. · Monitor product performance and apply data-driven optimizations 3. 3D Modeling. · Ensure accurate virtual product representation of all Mercana products – 3D Models, Prop Library, Texture Library, Scene Library. Collaborate with product designers to ensure project success. 4. Product Development · Collaborate on the product development cycle through to final production, ensuring products are launched on schedule. · Coordinate with internal departments such as design, marketing, visual merchandising, sales, and logistics to ensure smooth product rollouts. Qualifications: Minimum 1 year of specialized experience managing high-volume e-commerce prodcut listings across 10 platforms. Proven Excel expertise for large-scale data entry, formatting, and automated upload templates Experience in coordinating with cross-functional teams and international vendors. Exceptional organization and communication skills. A strong acumen in Power BI, Qarma, and Salsify. Familiarity with 3D asset management and product visualization tools (asset libraries, render props, scene files). Demonstrated ability to audit product data for compliance, accuracy, and performance optimization. Second-language proficiency in Hindi, Punjabi, Chinese, Mandarin, or Vietnamese is considered valuable. Ability to multitask, prioritize effectively, and work under pressure Adaptable to evolving technologies and business priorities Key Collaborations · Sales & Ecommerce Teams · Creative & Product Development and Design Teams · Overseas Productive Development Teams · QC Team · Logistics Team What We Offer:Competitive Salary PackageBudgeted Salary Range: $72,000 to $76,000 based on experience. Annual vacation packages start at 2 weeks Extended Health & dental, including an HCSA Access to exclusive discounts and deals for Mercana staff. A dynamic work environment with great coworkers A beautiful office space. Company-funded events Career development potential If you are a self-motivated professional seeking a rewarding opportunity to excel in the furniture distribution and retail sector, we want to hear from you. Join our team at Mercana and become part of a dynamic and customer-focused organization that values innovation and teamwork. To apply, please submit your resume highlighting your relevant experience and accomplishments. We appreciate all applicants' interest, but only those selected for an interview will be contacted. Mercana is an equal-opportunity employer. We embrace diversity and strive to create an inclusive environment for all employees.