Associate Brand Manager, Loyalty

**Now Brewing - associate brand manager, loyalty #tobeapartner**

From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection. We are known for developing extraordinary leaders who share this passion and are guided by their service to others.
- Passion for digital marketing and loyalty programs
- Experience with analytics and forecasting, with thorough business acumen
- Strategic thinking capabilities to support the development of innovative campaigns
- Previous experience managing projects and processes

As an **associate brand manager, loyalty**, you will be responsible for:

- Co-creating quarterly and annual plans to drive key loyalty metrics, including member engagement, retention, frequency, and lifetime value
- Development, implementation, and execution of loyalty campaigns, collaborating with cross-functional teams (marketing, legal, finance, creative agency, etc.)
- Partnering with data science team to analyze business and loyalty program trends, including deep dives into segment-level opportunities
- Collaborating with US and Canada teams to adapt North American campaigns for our market, including games and other member engagement activities
- Work back schedule creation, monitoring progress, and risk management
- Forecasting, measurement, and reporting the results of ongoing offer campaigns, games, member growth, channel performance and long-term business results
- Co-leading presentation development for leadership share outs
- Co-managing annual budget development, including ongoing budget management and financial forecasts

**Summary of Experience**
- Strong preference for loyalty experience
- University degree in marketing, business, or related field
- Experience working in partnership with finance and data science preferred
- 2+ years of project management experience
- Experience working for or with a loyalty program preferred

**Required Knowledge, Skills and Abilities**
- Solid business background and financial acumen, able to develop business cases with strong customer-centric focus backed up by data
- Analyzing business results and qualitative data to support strategies and process optimizations
- Project management skills; organized, extremely high attention to detail, able to manage multiple priorities and meet deadlines
- Ability to communicate and collaborate with a diverse set of stakeholders
- Must be comfortable presenting plans, results, and learnings
- Bilingualism considered an asset
- Ability to solve complex problems and take new perspective on existing solutions
- Proven ability to respond to and prioritize changing demands effectively in a fast-paced environment
- Ability to function effectively with ambiguity,
to work both independently and as part of a team, and
to positively contribute to the Starbucks culture by consistently living our missions and values

Starbucks is proud to offer a comprehensive compensation and benefits package to our eligible part-time and full-time partners. Benefits include tuition reimbursement, health coverage with a variety of plans to choose from, and stock & savings programs like our Future Savings plan and Bean Stock. What’s more, Starbucks offers flexible scheduling and opportunities for paid time off. Visit starbucksbenefits.ca for details.

At Starbucks, one of our values is to create a culture of warmth and belonging, where we treat each other with dignity and care in a diverse and welcoming workplace. We believe that enables us to better meet our mission and values while serving our customers from diverse communities.

All qualified applicants will receive consideration for employment without regard to race, national or ethnic origin, colour, religion, age, sex, sexual orientation, gender identity or expression, marital status, family status, genetic characteristics, disability, or language and any other factor protected by applicable law.