Associate Manager, Loyalty Strategy

7 days ago

North York, Canada Starbucks Full time

**Now Brewing - associate brand manager, loyalty #tobeapartner**

From the beginning, Starbucks set out to be a different kind of company. One that not only celebrates coffee and the rich tradition, but that also brought a feeling of connection. We are known for developing extraordinary leaders who share this passion and are guided by their service to others.
- Passion for digital marketing and loyalty programs
- Experience with offer modelling and forecasting, with thorough business acumen
- Strategic thinking capabilities to support the development of innovative campaigns
- Previous experience managing projects and processes

**As an associate brand manager, loyalty, you will be responsible for**:

- Project management and assisting with the planning and execution of program innovation and optimization, requiring management of cross-functional and cross-border teams
- Development, implementation, and execution of loyalty campaigns, collaborating with necessary internal teams (marketing, legal, finance, etc.) to drive member frequency and lifetime value
- Partner with data science team to analyze business and loyalty program trends
- Collaborate with US and Canada teams to adapt North American campaigns for our market, including games and other member engagement activities
- Must be comfortable presenting plans, results, and learnings
- Creating a workback schedule, monitoring progress, and risk management
- Forecast, measure, and report the results of ongoing offer campaigns, games, member growth, channel performance and long-term business results
- Co-lead presentation development for leadership shareouts
- Co-manage annual budget development, including ongoing budget management and financial forecasts

**Summary of Experience**
- Progressive experience in marketing, loyalty, retail leadership or other relevant environment - 3-5 years
- University degree in marketing, business, or related field
- Experience working in partnership with finance and data science preferred
- Experience working for or with a loyalty program preferred

**Required Knowledge, Skills and Abilities**
- Solid business background and financial acumen, able to develop business cases with strong customer-centric focus backed up by data
- Analyzing business results and qualitative data to support strategies and process optimizations
- Project management skills; organized, extremely high attention to detail, able to manage multiple priorities and meet deadlines (2+ years of experience)
- Ability to communicate and collaborate with a diverse set of stakeholders
- Collaborative, can work as part of a team, while also able to work independently
- Ability to solve complex problems, to take on a new perspective on existing solutions, and to function effectively with ambiguity
- Bilingualism considered an asset
- Ability to positively contribute to the Starbucks culture by consistently living our missions and values

Starbucks and its brands are an equal opportunity employer of all qualified individuals, including minorities, women, veterans & individuals with disabilities.

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