Lifecycle Marketing Manager

5 days ago

Toronto, Canada Felix Full time

**About Felix**

**About the Role**

Felix Health is looking for a Lifecycle Marketing Manager who has experience leading and scaling full lifecycle programs. In this strategic role, you will develop and execute activation, engagement, retention and win-back initiatives, while continuing to evolve our approach for one-to-one engagement at scale

**In this role, you’ll have the opportunity to**:

- Own the strategy and implementation of end-to-end lifecycle marketing initiatives across Felix Health
- Develop a dynamic and personalized customer lifecycle experience, tailored to each user’s journey around key behaviours
- Continuously optimize performance through A/B testing
- Work with marketing, creative, engineering and analytics peers to define key objectives, develop marketing strategy, lead campaign development and scale our lifecycle technology and processes
- Bring thought-leadership in all things relating to lifecycle

**We’re looking for someone who has/is**:

- A multi-year track record with marketing automation technology (ex., Salesforce Marketing Cloud, Braze, Iterable, Sendgrid, etc.) and other tools/languages (ex., HTML/CSS) would be an asset
- A thoughtful, critical thinker who follows and systematic and rigorous approach to problem solving
- Proven success in working with cross-functional teams, such as Product and Data, to create and execute against shared goals that are based on data-informed hypotheses
- Scrappy and has a willingness to learn. Executing quickly to allow for continual iteration and experimentation are core principles of our team
- Shipped end-to-end messaging campaigns and scaled programs. You incept an idea, see it all the way through to implementation and learn how to improve on it next
- An understanding of key elements of acquisition, activation, engagement and retention strategies, including customer journeys, lifecycle marketing (CRM), marketing automation and the metrics impacted
- Able to digest ambiguous data sets and environments, communicate critical insights, and ask the right questions due to your robust analytical skillset

**Benefits**
- Full medical, dental and vision benefits
- Maternity/paternity policy
- 4 weeks vacation (3 weeks anytime + 1 week during the holidays)
- Competitive compensation
- Stock option grant
- Remote first, work from anywhere in Canada
- Incredible culture powered by a highly collaborative and high performing team
- Large impact at an early-stage technology company
- Professional development opportunities, working closely with founders and the senior leadership team

**Seniority Level**:Manager

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