Lifecycle Marketing Manager

**ABOUT MAPLE** Founded in 2015, Maple is a fast-growing health tech company with a vision to power the future of healthcare by building a connected and superior experience for patients, doctors, nurse practitioners and other types of health providers. We offer virtual care services across multiple distribution channels, including Direct-to-Consumer ("B2C"), Employers and Private Insurers ("B2B") and Public Sector Institutions ("B2I"). With a growing network of 2,000+ healthcare providers and nearly 7 million Canadians with access to our services, Maple is one of Canada’s fastest-growing virtual care companies. We have established an entrepreneurial culture centered around our purpose to support people’s health and well-being and to strengthen the healthcare system. We attribute our success to our team, who has helped us achieve numerous noteworthy awards including: LinkedIn's Top 10 Startups, Deloitte Canada’s Technology Fast 50, Globe & Mail's Top Growing Companies in Canada, North America’s Inspiring Workplaces, and Glory Professional’s The Power 50: Canada’s Most Impactful Companies. **THE POSITION** We’re hiring a Lifecycle Marketing Manager to join our Performance and Digital Marketing team. This role is ideal for someone with hands-on experience in lifecycle or CRM marketing who’s ready to take on greater ownership and visibility. You’ve likely owned end-to-end campaigns before and are now looking for a role where you can deepen your impact, contribute to strategy, and operate with more autonomy in a fast-paced, purpose-driven environment. As the Lifecycle Marketing Manager, you’ll own campaign execution from ideation through launch, bringing stakeholders along the journey to ensure alignment, efficiency, and high-quality output. You'll act as the central driver of projects — balancing speed and thoughtfulness, ensuring tight project management, and ultimately delivering campaigns that help people better engage with their health. **YOUR IMPACT**: - Serve as a project driver who brings clarity and momentum to cross-functional efforts - Own the strategy-informed execution of full-funnel lifecycle campaigns — from onboarding to retention - Build scalable campaign frameworks that support product and service launches - Act as a trusted thought partner to the Senior Manager of Lifecycle Marketing, contributing ideas and collaborating on roadmap priorities - Work cross-functionally to ensure aligned messaging, clear timing, and operational efficiency - Lead experimentation across lifecycle touchpoints and continuously optimize for performance - Provide campaign insights and translate data into meaningful recommendations **12 - 18 MONTH DELIVERABLES** In your first 90 days, you’ll audit our existing lifecycle programs, identify priority improvements, and establish strong working relationships with cross-functional stakeholders. You’ll launch your first campaign and build out foundational reporting to help guide future efforts. You’ll also align with the Senior Manager on a roadmap of high-impact lifecycle initiatives. Over the next 12 to 18 months, you’ll deliver a series of full-funnel lifecycle programs across multiple SKUs and services. You’ll strengthen campaign quality, improve go-to-market efficiency, and help institutionalize repeatable frameworks that enable scale. Through strong execution and strategic partnership, you’ll become a go-to collaborator across the business, helping raise the bar for lifecycle marketing at Maple. **CANDIDATE PROFILE**: - 3+ years of lifecycle or CRM marketing experience, ideally in a SaaS B2C environment. Familiarity with subscription-based growth models is considered an asset. - Proven ability to independently plan and execute campaigns end-to-end - Experience with tools like Braze, Customer.io, Marketo, or SFMC - Strong segmentation and behavioral targeting expertise - Data-savvy, with comfort interpreting performance metrics and identifying opportunities - Excellent collaboration and stakeholder management skills — especially cross-functionally - Comfortable contributing to strategic thinking while owning hands-on execution **_ **OUR CORE VALUES** - **We are a team**: We’re team Maple. We’re better together. We support each other, face challenges collectively, and are united in a belief that we can make a positive difference in healthcare, as one. - ** We can do big things**: We’re bold. We know that if we push the boundaries, and inspire each other to dream bigger and think differently, we will realize our incredibly ambitious goals. - ** We celebrate wins and own mistakes**: We empower each other to own our contributions. We celebrate and learn from our achievements, and we recognize and learn from our mistakes. - ** We get better every day**: We never settle. We’re always learning and improving, always seeking feedback, and we tackle challenges with a belief that better is always possible—in ourselves, our processes, our products and our services. -