Paid Social Media Specialist

Operatic Agency is not just another creative digital agency—we're a powerhouse of research, strategy, storytelling, and technology that fuels business growth. Named one of Canada’s fastest-growing companies five years in a row, we bring brands closer to their audiences with bold ideas and cutting-edge executions.
If you’re passionate about transforming ideas into impactful narratives, thrive in a dynamic, fast-paced environment, and are eager to make a difference, we want you on our team
**About the Role**:
As a Paid Social Media Specialist at Operatic, you’ll be our go-to expert for all things paid social, leading execution across platforms like Meta, TikTok, Reddit, LinkedIn, and Pinterest, with a primary focus on Meta Ads. Sitting at the intersection of performance marketing and audience-first storytelling, you’ll build, launch, and optimize campaigns that drive real business results. You’ll also support client-facing touchpoints by participating in performance reviews, presenting insights, and guiding media decisions alongside cross-functional teams.
Reporting to the Director of Omnichannel Media, you’ll take ownership of campaign execution from audience targeting to creative testing and performance reporting, while collaborating closely with Strategists, Analysts, and Account Managers. You bring 2 to 4 years of hands-on Meta experience, a sharp eye for data, and a relentless drive to test, learn, and improve. If you live in Ads Manager, thrive on creative iteration, and are obsessed with improving ROAS, this role is for you.
**What you’ll be doing**:
Paid Social Campaign Execution
- Build and manage high-performing paid social campaigns across Meta and other social platforms like TikTok, Pinterest, and LinkedIn
- Own end-to-end campaign execution — including ad creation, audience targeting, bid strategies, tracking setup, and budget pacing
- Align campaigns to full-funnel strategies, ensuring the right message reaches the right audience at the right time
- Develop and execute creative testing frameworks to understand what drives results across placements, formats, and audiences

Performance Optimization
- We don’t do “set it and forget it”. We stay in-platform daily to optimize campaigns against client KPIs, pacing, and real-time performance trends
- Continuously test and iterate on audiences, placements, creatives, and bidding strategies to drive performance improvements
- Troubleshoot underperforming campaigns with a structured, hypothesis-driven approach to turnaround performance
- Collaborate with clients, as well as internal strategists and analysts to align on budget shifts, media mix recommendations, and scaling opportunities

Reporting, Data & Insights
- Own the end-to-end reporting process — from pulling and organizing data to building dashboards and delivering performance insights through clear, actionable presentation decks
- Translate campaign performance into actionable insights, identifying trends, audience behavior, and optimization opportunities
- Deliver clear, insight-led reports that connect campaign metrics to business outcomes (ROAS, CAC, CPL, LTV, etc.)
- Participate in client performance reviews, focusing on key learnings, test results, and actionable next steps to always improve

Collaboration & Cross-Functional Partnership
- Work closely with Account Management and Strategy teams to ensure paid social aligns with broader marketing goals and cross-channel plans
- Serve as a key partner in campaign planning, performance reviews, and strategic discussions — bringing platform knowledge and performance insights to the table to educate technical and non-technical audiences alike
- Translate performance data into clear narratives that support client communications, budget decisions, and future strategies
- Collaborate with Creative and Content teams to provide data-informed input on messaging, formats, and testing approaches
- Collaborate with Analytics and Development teams to help support accurate tracking, event setup, and performance reporting via Meta Pixel, CAPI, GA4, and other tools

**What you’ll bring to the role**:

- A degree or diploma in Marketing, Digital, Advertising, Media Studies or a related field
- 2-4 years of hands-on paid social experience, including planning, campaign setup, audience building, bidding, buying, and performance reporting—with a strong focus on Meta Ads
- Experience in an agency, DTC brand, or performance-focused marketing team
- Strong grasp of digital performance advertising structures and ad solutions, with the ability to communicate and help support selling these strategies internally and to clients
- Ability to translate data into insights and communicate clearly across teams and to clients
- Hands-on experience with A/B testing, including defining hypotheses and interpreting data to inform measurable, data-backed learnings
- Proficiency with Meta Ads Manager, Business Manager, and Events Manager, including Pixel/CAPI setup and attribution tr