Digital Marketing/social Media Specialist
5 days ago
**Job Overview**
**Duties**
- Develop and implement comprehensive social media strategies across various platforms including Facebook, Instagram, Twitter, TikTok, and LinkedIn.
- Create engaging content tailored for each platform, utilizing graphic design skills to produce visually appealing posts.
- Manage social media advertising campaigns to increase brand awareness and drive conversions.
- Conduct keyword research and utilize SEO best practices to optimize content for search engines.
- Analyze data using Google Analytics to assess the effectiveness of campaigns and adjust strategies accordingly.
- Proofread all content before publication to ensure accuracy and adherence to brand guidelines.
- Stay updated on industry trends and emerging platforms to keep our social media presence innovative.
**Experience**
- Proven experience in managing social media accounts for brands or organizations.
- Strong knowledge of e-commerce principles and digital marketing strategies.
- Proficiency in Adobe Creative Suite including Adobe Photoshop and Adobe Illustrator for graphic design tasks.
- Familiarity with SEO techniques and keyword research tools.
- Experience with analytics tools such as Google Analytics to measure campaign performance.
- Excellent proofreading skills with attention to detail in written communication.
**Job Type**: Part-time
Pay: From $22.00 per hour
Expected hours: 10 per week
**Experience**:
- Digital marketing: 1 year (preferred)
Licence/Certification:
- diploma (preferred)
Work Location: In person
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