Digital Marketing Specialist

2 weeks ago

Hamilton, Canada Forge & Foster Investment Management Full time

_We are seeking a highly motivated and creative individual to join our team as a Digital Marketing Specialist. In this role, you will be responsible for overseeing our company's website and social media presence, while utilizing your skills in digital marketing, copywriting, and design. As a Digital Marketing Specialist, you will play a vital role in enhancing our online brand presence across multiple brand identities and engaging our target audiences. If you have a passion for digital media, possess strong communication skills, and thrive in a fast-paced environment, we would love to hear from you._

**Responsibilities**:

- Manage and update the company's website, ensuring content is accurate, engaging, and up to date.
- Develop and execute social media strategies across various platforms to enhance brand visibility and engagement.
- Create compelling and shareable content for social media channels, including posts, images, videos, and infographics.
- Monitor social media trends, analyze metrics, and provide reports to evaluate the effectiveness of campaigns.
- Collaborate with internal teams to develop digital marketing campaigns and optimize content for search engine optimization (SEO).
- Conduct market research to identify target audience preferences and trends to enhance digital marketing strategies.
- Utilize design skills to create visually appealing graphics, banners, and promotional materials.
- Work closely with the marketing team to align digital media efforts with overall brand messaging and marketing goals.
- Work closely with other internal departments to support their efforts and revenue generating needs
- Stay up to date with industry trends and emerging digital media technologies to recommend new strategies and initiatives.

**Requirements**:

- Excellent communication and interpersonal skills, with the ability to work effectively in a team environment.
- Deep experience with Social Media management, SEM and SEO skillset, and experience managing multiple CMS platforms
- Knowledge of HTML, CSS, and basic web development principles is a plus.
- Experience with creative editing programs for graphic design, and photography and video editing
- Join our dynamic team and contribute to the growth and success of our brand in the digital space. To apply, please submit your resume, portfolio, and a brief description of your digital media experience._

**Job Types**: Full-time, Permanent

**Salary**: From $50,000.00 per year

**Benefits**:

- Casual dress
- Dental care
- Extended health care
- Paid time off
- Vision care

Schedule:

- 8 hour shift
- Day shift
- Monday to Friday

Supplemental pay types:

- Bonus pay

COVID-19 considerations:
COVID-19 measurements are in effect based on provincial guidelines.

Work Location: In person

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