Paid Media Specialist

**Ready to be a Titan?**

ServiceTitan is the leading all-in-one software platform powering the trades. We’re on a mission to be the world’s most impactful vertical SaaS company, obsessed with building software that enables contractors to be successful and focus on what matters most so they can achieve the extraordinary.

We're seeking a highly skilled Paid Media Specialist to join the performance marketing team at ServiceTitan. This individual will work closely with marketing channel owners to optimize performance marketing campaigns to drive lead volume and inbound pipeline growth. The specialist will need to be flexible, organized, analytical, and comfortable working in a fast-paced environment.

**What you'll need**:

- Assist channel managers in the development, implementation, and optimization of paid media campaigns across Google Ads, Meta, Linkedin, Reddit and other emerging channels across our brand portfolio. This includes but is not limited to: acquisition-based ppc and remarketing, mid-funnel prospecting, brand awareness, account-based marketing and trade media campaigns.
- Traffic ads for search, social and display and video placements that adhere to proper platform naming conventions and UTM structures, and manage trafficking document(s) and metadata.
- Conduct keyword research to find expansion opportunities within our business segments and eliminate waste in existing ppc campaigns.
- Optimize ad copy and creative assets in conjunction with channel owners and creative services to maximize campaign impact across objectives including engagement, clickthrough rate, and cost per acquisition.
- Monitor campaign performance and provide recommendations on bid adjustments, budget mix, and targeting as needed to meet KPIs.
- Analyze campaign data via our CRM to identify trends and opportunities for improvement across marketing channels and segments, and improve acquisition costs and pipeline generation.
- Leverage tools including GA4 and amplitude to support our conversion rate optimization team with insight on landing page performance.
- Stay up-to-date with industry trends and best practices for paid media advertising.

**What you'll need**:

- Bachelor's degree in Marketing, Advertising, or a related field.
- 1-2 years of experience in performance marketing, with a focus on paid search, paid social or programmatic advertising.
- Expert-level knowledge of at least one paid media platform (Google, Meta, etc.)
- Strong analytical skills and some experience with data analysis tools such as Google Analytics or Tableau.
- Excellent written and verbal communication skills.
- Experience with A/B testing and campaign optimization techniques.
- Experience in B2B marketing is a plus.

**Be Human With Us**:
**What We Offer**:
When you join our team, you’re not just accepting a job. You’re making a career move. Here’s how we’ll support you in doing some of the most impactful work of your career:

- ** Flextime, recognition, and support for autonomous work**:Flexible time off with ample learning and development opportunities to continue growing your career. We offer a comprehensive onboarding program, leadership training for Titans at all levels, and other programs and events. Great work is rewarded through Bonusly, peer-nominated awards, and more.
- ** Holistic health and wellness benefits**:**Company-paid medical, dental, and vision for you and your dependents, RSP match, and 24/7 virtual healthcare.
- ** Support for Titans at all stages of life**:Parental leave and support, up to $20k in adoption reimbursement, on demand maternity support through Maven Maternity, free breast milk shipping through Maven Milk, financial planning tools, and more.

At ServiceTitan, we celebrate individuality and uniqueness. We believe that the convergence of fresh perspectives and experiences from all walks of life is what makes our product and culture so great. We strongly encourage people from underrepresented groups to apply. We do not discriminate against employees based on race, color, religion, sex, national origin, gender identity or expression, age, disability, pregnancy (including childbirth, breastfeeding, or related medical condition), genetic information, protected military or veteran status, sexual orientation, or any other characteristic protected by applicable federal, state or local laws.