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Marketing Coordinator

3 weeks ago

Burnaby, Canada British Columbia Institute of Technology (BCIT) Full time

BCIT’s
- **School of Construction and the Environment** is seeking a
- **temporary, full-time (1.0**
**FTE**
**) Marketing Coordinator**. This position is responsible for assisting the School with the coordination of all marketing and school awareness related activities and events. Supports Business Development Manager (BDM) and the Marketing and Communications department (MarComm) in the development, implementation and evaluation of all of the School’s marketing related materials and School’s awareness initiatives. Provides administrative support to the School’s Business Development Manager.**Duties & Responsibilities**

**DUTIES**
***
**AND**
***
**RESPONSIBILITIES***:

- Executes direct mail campaigns, including creating and updating the contact database and photo database, maintaining a list of campaign results, and initiating follow up contact with potential students and industry partners.
- Assists with the running of the school’s various social media accounts, including creating and sharing relevant content to support the growth of the school’s followers and social media presence.
- Gathers, reviews and drafts stories for the internal School’s newsletter, ensuring editorial set up fits into the media platform appropriately.
- Coordinates web content by assisting with school web page updates through WordPress, maintaining web copy and school program graphics, as well as approving and publishing pages submitted by faculty and staff.
- Assists with the coordination of the School’s participation at trade shows, education/career fairs and BCIT initiatives such as special media events like Big Info Sessions. This includes planning the annual calendar of events, coordinating volunteer schedules, writing and distributing correspondence, maintaining RSVP lists, catering requirements, room bookings, preparing materials, delivering and setting up booths and marketing materials. Liaises with students, external contacts, and various BCIT departments. Represents the School at these events either independently, or as a team member.
- Acts as school liaison with external departments to assist with the coordination of school events and programs as assigned. Represent the School on the Institute’s special event planning committees involved with student recruitment, marketing, and open house planning.
- Assembles marketing packages for specific School events such as information sessions, career fairs and trade shows. Liaise with MarComm to assemble a database of media materials for future publications
- Organizes and/or assists in the coordination of School events, staff events, Institute fundraising initiatives, site visits and School tours for staff and visitors.
- Prepares informational materials and arranges for the right Personal Protective Equipment
when needed for sight visits.
- Coordinates with MarComm and schedules prospective students requesting to shadow a
student through the ‘Spend a Day’ visits at times that best fit in with the program’s availability
and student(s) being shadowed.
- Supports the Manager in the development of the annual Marketing Plan by providing input,
suggestions and analysis into initiatives to assist with planning marketing related activities
within each program in the School. Provides analysis and evaluation on initiatives and
executed plans.
- Create marketing and promotional materials including flyers, brochures, posters and electronic
print media to be used by the school to distribute information about its programs.
- Works with the Manager and MarComm to create and place student recruitment and strategic
industry awareness advertising.
- Liaise with the program areas to build the school’s database of current student, alumni and
faculty testimonials.
- Maintains and coordinates school marketing and promotional materials (rack cards, one
pagers, etc.), including tracking inventory and sales of School branded merchandise,
arranging re-orders and mail or inter-office distribution.
- Monitors the Business Development expense reports through Cognos; Tracks and prepares
purchase requisitions, invoices and payments. Prepares and coordinates with the Operation’s
team cross charges and cheque requisitions as needed.
- Supports the effective and efficient operation of the office by providing general administrative
support to the Business Development team, including answering incoming inquiries, arranging
meetings and supporting the preparation of department materials and communications.
- Guides and informs staff and students about operational and institute services as appropriate,
including policies and procedures, such as where to access information and how to complete
Institute forms.
- Participates in Records Custodian training and remains current with record keeping practices,
policies and procedures (both BCIT and FOIPOP).
- Undertakes related duties as assigned, consistent with the job grade for this position.

**Qualifications**

**QUALIFICATIONS***:
**D