Marketing and Events Coordinator

**Introduction**

We are seeking a warm-hearted, marketing-savvy and multi-skilled individual who is looking for a positive, supportive, ever-changing, and challenging (in a good way) job that serves the community in a meaningful way.

**Who are we?**

The Heights Merchants Association BIA serves the Burnaby Heights neighbourhood commercial district. Our BIA has approximately 550 members (businesses and commercial property owners). We are located along Hastings Street in the Heights community in north Burnaby. Our Mission is to **“Foster the Economic Development of the Heights commercial district, in cooperation with the Burnaby Heights community.”** Think of us as a “head office” for a local shopping district, responsible for its “shop local”- based marketing, events, physical appearance and appeal, and advocating for its needs.

The HMA is a small, yet very dynamic and productive not-for-profit society. We have a multi-faceted approach to our work, with a wide variety of meaningful projects that make a difference to our whole community. It’s never a dull day. Responsibilities to deliver on our economic development mandate are shared among a small number of employees - and to some degree, among Board members as well, resulting in a very collaborative, familial, and supportive organizational culture. You’ll also build great relationships with local business owners and community members. **Position Begins**:Monday, Jan. 5, 2026

**Roles and Responsibilities**

This role can be deemed to have an approximately 70% Marketing/Communications and 20% Event blend, with approx 10% in Member/Board Communications and Administration Support.

**Marketing and Media Responsibilities**
- Contributes to the planning, creative production, and execution of a variety of marketing and communications strategies and initiatives, using a wide variety of digital (current and emerging) and traditional/print media;
- Supports strategy and conducts the marketing to promote Burnaby Heights’ shopping district and events (see Events, below);
- Maintains the Burnaby Heights website, and creates original content for the same;
- Develops strategies for district promos that small local businesses can use to augment their own marketing efforts (examples include Crave Neighbourhood Dining Spotlight, social media campaigns, etc.)
- Maintains content for the Burnaby Heights social media accounts in keeping with our brand, using our community-centric, authentic tone and messaging, plus monitors social media activity to look for mentions and other activity that impacts our operations;
- Designs and orders marketing-support collateral, including merchandise/swag and promotional small window displays tied to our events;
- Monitors Google analytics data and makes recommendations for improvements;
- Is a key and integral force in maintaining our brand and raising our district’s awareness;
- Performs other duties related to marketing, publicity, social media, and community relations.

**Events**
- Each year, the HMA hosts and leads approximately five public events. These include Hats Off Day, Hallowe’en, Deck the Heights, Lunar New Year, and Crave the Heights. Infrequently, we also organize non-recurring events such as commemorative launches for new programs or achievements (Street Banner unveiling celebration, or Public Art unveiling, for example)._
- In addition, the HMA regularly supports local partners; events. These include, but are not limited to, the City of Burnaby’s “Girolino” Children’s Bike Race, and the Long Table’s “STRIDE Arts Fest”._

Note: the HMA contracts the services of an Event Coordinator who handles most of the “heavy lifting” aspects of Event Coordination. In this light, the Marketing & Event Coordinator acts as an information source for the event tasks. The Marketing and Event Coordinator is primarily responsible for the promotional and communications aspects of events, as well as day-of tasks and working with the Event Contractor to pull off execution.

This role:

- With support from an Events contractor, coordinates aspects of HMA events (community and member events) including Burnaby Heights’ signature “Hats Off Day” street festival for 60,000 people (_note: Hats Off Day is undertaken in collaboration with an extensive team of community members and City of Burnaby staff)_;
- Responsible for some aspects of event coordination, as well as all the marketing of smaller events as well, such as Lunar New Year Lion dancers, Halloween on the Heights trick-or-treating, and so on;
- Supports fundraising efforts and keeping fundraising commitments with sponsors;
- Liaises and communicates with our merchants about Events as it pertains to their involvement. In a few cases, photographing merchants and doing other creative work to make sure their participation is promoted.
- With the help of the Events contractor, coordinates a small number of member (internal) events each year, including our Annual General Meeting (AGM), our Member Mix