Social Media Manager

**Job Summary**

WanderingInYYC is Calgary’s leading source for discovering the best food, events, and experiences. As we expand, we’re seeking a **strategic and creative Social Media Manager** to lead content creation, community engagement, and digital marketing initiatives.

We’re looking for someone who is **highly organized, passionate about storytelling, and eager to grow an engaged online community** while ensuring consistency across all digital platforms.

**Responsibilities**

**Social Media Strategy & Execution**
- Develop and implement comprehensive social media strategies across various platforms to increase brand visibility and engagement.
- Collaborate with ambassadors and internal creators to ensure a consistent content pipeline.
- Manage content publishing (captions, scheduling, and optimization) across various social media and digital platforms.
- Tailor content strategies to optimize engagement and growth.
- Stay updated with industry trends, algorithm changes and competitor strategies, adjusting content as needed.
- Engage in relevant online communities to build brand visibility and authenticity.
- Oversee social engagement strategy to increase reach and visibility.

**Content Creation & Brand Storytelling**
- Produce high-quality visuals, videos, and written content optimized for digital platforms.
- Capture, shoot, and edit content (photos and videos) for campaigns, real-time event coverage, and in-the-moment storytelling.
- Craft compelling captions and post copy that align with the brand’s unique voice.
- Maintain brand consistency across all channels and marketing materials.
- Ensure SEO optimization for social media posts and website content.

**Community Engagement & Growth**
- Actively engage with followers, respond to inquiries, and manage conversations to foster a strong online community.
- Build and maintain relationships with partners, and relevant online communities to amplify brand presence.
- Support interactive content strategies, such as contests, polls, and Q&As.
- Monitor social media trends and audience behaviour to adjust engagement strategies.
- Identify strategic partnerships to expand reach.

**Analytics, Reporting & Advertising**
- Track social media analytics and measure campaign effectiveness, providing monthly reports with data-driven insights and recommendations.
- Run and optimize paid social media ad campaigns to drive engagement and conversions.
- Monitor and refine strategies based on performance metrics, ensuring continuous improvement.

**Website & Digital Marketing Support**
- Regularly update the website with fresh content, promotions, and visuals.
- Ensure website SEO performance and user experience align with digital marketing strategies.

**Experience**
- Proven experience as a social media manager, preferably in the food or lifestyle industry.
- Strong track record of creating, managing, and growing online communities.
- Demonstrated ability to create viral content and develop engagement-driven campaigns.
- Experience in running and optimizing paid ad campaigns on Facebook, Snapchat, TikTok, and Instagram.
- Proven ability to analyze social media performance metrics and adjust strategies for improvement.
- Familiarity with consumer behavior, digital marketing trends, and mass-market appeal.

**Qualifications**
- **Portfolio showcasing your social media content creation abilities** is required.
- If you've worked with other brands, please provide **specific details** about your role and contribution.
- Proficiency in **content creation tools** such as Canva, CapCut, Adobe Suite, or similar.
- Strong understanding of **social media growth strategies, content trends, and analytics**.
- Excellent **copywriting and storytelling skills**, with the ability to write engaging captions and marketing copy.
- Ability to **manage multiple projects and meet deadlines** in a fast-paced environment.
- Can-do attitude, team-oriented mindset, and ability to **work independently in a remote environment**.
- Must have **own computer** for work-related tasks.
- Knowledge of **Calgary’s local events, food scene, and lifestyle trends** is preferred.

**Why Join Us?**
- Creative freedom to shape content and engagement strategies.
- Opportunities for growth as WanderingInYYC expands.
- Flexible schedule with a hybrid work model.
- Collaborative and passionate team dedicated to showcasing the Best of Calgary.

**How to Apply**

If you’re ready to bring your creativity, strategy, and social media expertise to **WanderingInYYC**, we’d love to hear from you.

**Send us**:

- Your **resume** and a cover letter introducing yourself.
- Links to **your social media handles or portfolio** showcasing your content work.

We can’t wait to see how you can make an impact

**Job Types**: Part-time, Fixed term contract
Contract length: 6 months

Pay: $22.50-$24.00 per hour

Expected hours: 20 - 25 per week

**Benefits**:

- Casual dress
- Company events
- Flexible schedule
- Work from hom