Social Media and Content Strategy Manager

**Job Title** - Social Media & Content Strategy Manager

**Department**:

- Marketing

**Years of experience** - Minimum 2-3 yrs.

**Position Type**:

- Permanent

The Crump Group Inc., a large & rapidly growing pet food manufacturer based in Mississauga Ontario is seeking a dynamic, results oriented Social Media & Content Strategy Manager. This is an exciting opportunity to:

- Work in a category that is consistently growing
- Target consumers that LOVE their pets
- Impact Canadian lead strategy for all of North America
- Drive relevance and growth of owned channel ecommerce sales
- Impact community & culture in a positive way.

As the social media manager, you are responsible for and empowered to develop content strategies, promote brand growth and expansion, implement your plans, and using a variety of data to drive insights and actions. You will get to define strategy, develop content, measure results of marketing communications, and owned channel experiences for a portfolio of growing brands.

**Job Overview and Responsibilities**

**We are looking for an experienced, passionate and creative content developer to join our team. As a Social Media & Content Strategy Manager, you will be responsible for developing and implementing our Social Media strategy in order to increase our online presence and improve our marketing and sales efforts. You will be working closely with the rest of the Marketing department & agency partners.**
- Translate new brand positioning & strategy to a content strategy for a portfolio of brands pet treat brands.
- Lead the strategy to engage customers via social media channels to drive awareness, conversation and affinity to, fast-growing brands. Produce and execute organic and editorial calendars to grow the branded community, on various social media channels such as: Instagram, Tik Tok, Facebook, and LinkedIn.
- Lead the social content development process, liaise with brand & digital teams & external vendors to develop short video, still and blog content to life that is on-time, on brand, and platform relevant.
- Analyze and report social channel and activation performance to quantify the effectiveness of campaigns and drive scalable learnings.
- Administrator the organic social budget (boosting content, influencer marketing, and other social activations)
- Conduct analysis and report on campaign effectiveness, social platform performance, brand awareness, web traffic and customer engagement.
- Liaise with influencers and blog writers to plan and execute campaigns.
- Strategize and build paid campaigns to drive ecommerce sales and retail store sales
- Work with platform partners such as Meta & TikTok to ensure the adoption of the latest best practices
- Create a corporate content strategy with LinkedIn to meet stakeholder needs on the platform.
- Manage customer inquiries, comments or complaints in a timely manner
- Manage the planning of public relations and influencer events, as well as new product and campaign launches
- Track and manage budget for all social media and PR initiatives (content creation, influencer relations, advertising),
- Additional opportunity to lead marketing communications for additional areas of the business including: point of purchase, digital, social responsibility.

**Recipe for Success**:

- University degree or college diploma in a field related to Marketing, social media, or Communications
- Minimum of two (2) years of experience in community management or in a similar position
- Social media expertise and excellent technical and strategic knowledge of emerging platforms (Facebook, Instagram, LinkedIn, Tik Tok...)
- Fluency in French preferred, however not required.
- Basic knowledge of computer graphics, photo and video editing (proficiency with Adobe Creative Suite an asset)
- Autonomy and ability to work in a fast-paced changing work environment
- Analytical spirit, rigor and discipline
- Sense of initiative, creativity and attention to detail
- Social media experience managing campaigns, content calendars, online communities, influencer and media relations, and brand channels
- Always up to date with the latest social media features, news and trends
- Strong understanding of best practices for different social media platforms
- Creativity, originality and resourcefulness in finding solutions

**A Few Extra Ingredients**:

- Strong organizational skills, priority management and attention to detail; direct experience using social media management tools (Hootsuite, Sprinklr)
- Team player with strong interpersonal skills
- Self-motivated and excellent problem-solving skills
- Ability to thrive in a rapidly changing environment

The Crump Group is committed to equity in employment and diversity. The Crump Group will provide an inclusive and barrier free recruitment process to applicants with accessibility needs in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act (AODA). If you require a disa