Manager, Marketing and Tourism Development

**Join Our Team**
- **Location**:Niagara Falls (on site)
- **Status**:Full-Time
- **Salary Range**:$79,500 to $86,500
- **Schedule**:Monday to Friday
- **Reports To**:Executive Director
- **Application Deadline**:June 13, 2025

**About Tourism Partnership of Niagara (TPN)**

Tourism Partnership of Niagara (TPN) is one of Ontario’s 13 officially designated Regional Tourism Organizations (RTO) by the Ministry of Tourism Culture and Gaming and is dedicated to promoting and enhancing the Niagara Region as a premier, world-class travel destination. As a steward of regional tourism growth, TPN collaborates with the stakeholders across the tourism sector to drive visitation, generate employment opportunities and economic impact, and create memorable visitor experiences.

Leveraging innovative marketing strategies and strong partnerships, TPN plays a pivotal role in showcasing Niagara’s unique offerings, including its iconic Niagara Falls, renowned wine country, natural wonders, cultural attractions, and vibrant communities, to both domestic and international audiences.

TPN operates with a vision to be a catalyst for Niagara’s tourism growth. Our 3-Year Strategic Plan focuses on collaboration, which is necessary to drive our mission to support and grow tourism experiences that inspire visitors and deliver measurable outcomes for our stakeholders. We are committed to fostering a culture of creativity, inclusion, and excellence.

**Position Overview**

This is a role for a relationship builder, a strategic thinker, a marketing expert, and a results-driven leader who is passionate about tourism and believes in Niagara’s potential to compete on the world stage. Due to the dynamic nature of the job, occasional evening and weekend hours may be required, but otherwise the role observes regular business hours. Occasional

**Key Responsibilities**

**Strategic Marketing & Campaigns**
- Collaborate with the Executive Director to develop TPN’s annual strategic marketing plan; lead the execution of integrated marketing campaigns on-time and on-budget.
- Manage agency and/ or third-party vendor relationships ensuring compliance, goal alignment, and performance standards are met.
- Develop and oversee digital marketing strategies, including content development, campaign tracking, and analytics reporting.

**Community Engagement & Partnerships**
- Cultivate strong, lasting relationships with tourism stakeholders, municipal partners, and educational institutions.
- Act as the primary liaison for partner marketing initiatives, event support, and programs, offering guidance and executional support.
- Lead regular outreach and consultations to understand partner goals and provide tailored marketing and development solutions.

**Brand & Communications Leadership**
- Serve as TPN’s lead for all internal and external communications, ensuring consistency with brand voice, values, and visual identity.
- Lead the creation of press releases, newsletters, and digital content; oversee website and social media communications, including planning, approvals, and content performance.
- Guide the creative development process—providing insight and ensuring brand alignment in all design and messaging.

**Research, Reporting & Performance Metrics**
- Lead marketing-related data collection, research, and reporting activities for stakeholders and the Ministry.
- Develop tools and dashboards for tracking campaign effectiveness and providing insights to inform decision-making.
- Support partners with marketing intelligence, visitor data analysis, and proactive recommendations to enhance tourism development efforts.

**Public Relations & Media Oversight**
- Represent TPN at industry conferences, public events, and stakeholder meetings to build visibility and foster goodwill.
- Monitor and manage media placements and social sentiment, lead issues management for online and offline reputation concerns.
- Oversee media buying, third-party agency relations, and all earned/paid media planning and execution.

**Board & Committee Support**
- Actively participate and regularly present to the TPN Board, Marketing & Partnership Committee and related Ad-hoc and/ or Subcommittees.

**Qualifications & Competencies**
- University degree in Marketing, Tourism Management, Communications, or a related field.
- Minimum 10 years of progressive leadership experience in marketing, tourism, destination development, or brand communications.
- Demonstrated success building stakeholder relationships and managing multi-partner initiatives.
- Expertise in digital strategy, social media management, and performance-based marketing.
- Strong understanding of data-driven decision-making, research methodologies, and performance analytics.
- Proven ability to manage budgets, lead cross-functional teams, and deliver results.
- Exceptional written and verbal communication skills.
- Deep understanding of Niagara’s tourism assets and economic ecosystem.
- Strong ethics, emotional intelligen