Content Marketing Manager

Overview:
**Ready for Your Next Challenge?**

Established in 1952 as a family business with deep roots in rural communities, **FBC** has grown to become one of Canada’s largest tax and financial consulting firms for small businesses. With 12 branches across the country, we support over 15,000 Canadian entrepreneurs and small business owners, including farmers, construction contractors, skilled trades, and self-employed professionals. At FBC, a membership is more than just a single tax filing
- it's a long-term partnership. We work alongside our members throughout their lives, saving them over 22 million dollars through year-round collaboration on optimal tax strategies and planning, allowing them to focus on what matters most: running their businesses and enriching their communities.

**Position Overview**

**Why You’ll Love This Role**
- ** Lead and Inspire**: You'll manage a team of content creators, fostering their growth and development.
- ** Make a Difference**: You'll empower individuals and businesses with insightful, informative, and engaging content that resonates with our prospects, enabling them to take control of their finances.
- ** Start Conversations**: You’ll establish a viewpoint and create pieces that drive conversations and dialogue forward in the hearts and minds of our prospects.
- ** Creative Freedom**: You'll have the autonomy to develop and implement innovative content ideas. Overseeing writing and graphic design resources, you’ll be amplifying our brand voice and articulating our unique viewpoint on industry and best practices.
- ** Growth Potential**:Starting with a small team of employees and vendors, you’ll have the opportunity to build a dream team and support a growing family of brands.

**Key Responsibilities**
- ** Content Strategy**:Develop and implement a comprehensive content marketing strategy aligned with our lofty business goals and target audience needs.
- ** Team Management**:Lead, mentor, and grow a team of content coordinators and junior content creators.
- ** Vendor Management**: Oversee and manage relationships with external vendors, including freelance writers, designers, and developers.
- ** Content Creation**:Guide the creation of high-quality, informative, and motivating content across various formats, including blog posts, sales enablement tools, articles, eBooks, infographics, videos, presentations, social media updates, and member facing communications.
- ** Content Calendar**: Create, manage, and maintain a content calendar to ensure consistent and timely publication of external and internal communications.
- ** SEO Optimization**: Ensure all content is optimized for search engines to improve organic visibility and website traffic.
- ** HubSpot Expertise**:Utilize HubSpot to manage content, track performance, and automate marketing workflows.
- ** Performance Analysis**: Track and analyze content performance metrics, using data to refine strategies and optimize results.
- ** Industry Expertise**: Stay up-to-date on the latest trends and developments in the financial services industry, as well as cyclical developments in the tax landscape in Canada

**What You Will Bring**

**Experience**
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- 5+ years of experience in content marketing, bonus points if you’ve had clients in, or worked in the financial services industry.
- Proven experience managing a team of content creators.
- Experience managing external vendors (writers, designers, PR, etc.).

**Knowledge, Skills and Abilities**
- Excellent writing, editing, and proofreading skills.
- Strong understanding of SEO principles and best practices.
- Familiarity with HubSpot marketing automation software.
- Experience with content management systems (CMS).
- Ability to harvest (through interviews with thought leaders) and translate complex financial information into clear and concise language.
- Strong project management and organizational skills.
- Ability to work independently and as part of a team.

**What We Offer / Why FBC?**

At **FBC**, we’re committed to helping you grow into the best version of yourself—whether that’s mastering your craft or leveling up your career. With competitive pay, solid benefits, and endless opportunities for development, we’re not just focused on the here and now, but on where you’re headed. Integrity is the foundation of everything we do, so you can always count on us to have your back. We respect and value your unique contributions, because we know that when you succeed, we all succeed. We believe that every voice counts and every idea matters, as innovation keeps us building for the future. And when we clear those hurdles, we celebrate as a team—because what’s the point of growth if we can’t enjoy the journey together?

This is more than a marketing role—it’s a dream opportunity. You’ll join an established brand with thousands of loyal customers who are raving fans of our services. We’ve always