Marketing Manager, Digital Content

At Stantec, we have some of the world’s leading professionals passionate about enabling our business to be its best. Our business teams include finance, procurement, human resources, information technology, marketing, corporate development, HSSE, real estate, legal, and practice services. We bring diverse backgrounds, skills, and expertise and create a caring culture where everyone can thrive. Through teamwork and collaboration, we’re building a stronger, more resilient Stantec every day.

**Your Key Responsibilities**

Manage a team of passionate writers who create digital content that helps our audiences learn about our company, people, and work (projects, services, markets)

Manage a complex pipeline of content deliverables

Improve organic search traffic through effective storytelling, SEO and AI engine strategies, and audience understanding

Report on content performance related to SEO, AI search, and engagement

Translate complex ideas into dynamic, engaging, and on-brand marketing copy

Partner with cross functional teams to publish and report on multi-format digital content marketing

Audit and redevelop existing digital marketing content

Develop and maintain processes, style guides, and templates to support digital publishing

Provide voice, style, and writing training in meetings, presentations, and through coaching

Pursue consistency across all publishing channels, injecting key strategic and brand messaging

**Your Capabilities and Credentials**

Exceptional writing, storytelling, interviewing, research, and editing skills.

Exceptional ability to communicate complex information simply and clearly. Knowledge of plain language principles is considered an asset.

Proven ability to effectively manage writing teams

Experience collaborating with visual communication professionals (photography, video, and digital and graphic design).

Experience with SEO strategies, platforms, and tools

Knowledge of, and ideally experience with, AI tools that can streamline content workflows and optimize content for AI search engines

Experience with omnichannel campaigns and content scheduling tools.

Understanding of brand strategy and the role of digital content in the B2B buying journey.

Detail-oriented and organized and can effectively balance multiple priorities.

Ability to collaborate effectively in a team environment, as well as to work autonomously.

Familiarity with digital marketing systems, with a preference for enterprise systems such as Adobe Experience Manager, HubSpot and/or Hootsuite is considered an asset

Professional digital content samples required

**Education and Experience**

Post-secondary degree in communications, public relations, English, journalism, writing, marketing, or equivalent combination of education and experience. Advanced degree in these fields considered an asset.

Minimum of 10 years of experience in a content marketing/digital marketing, communications, or public relations role

At Stantec, we value a hybrid work environment that combines in-person collaboration with remote flexibility. As a people leader, this role will be expected to be in office, on average, three days a week.

This description is not a comprehensive listing of activities, duties or responsibilities that may be required of the employee and other duties, responsibilities and activities may be assigned or may be changed at any time with or without notice.

**About Stantec**

Stantec is a global leader in sustainable engineering, architecture, and environmental consulting. The diverse perspectives of our partners and interested parties drive us to think beyond what’s previously been done on critical issues like climate change, digital transformation, and future-proofing our cities and infrastructure. We innovate at the intersection of community, creativity, and client relationships to advance communities everywhere, so that together we can redefine what’s possible.

**Pay Range**:

- Locations in Lower Mainland - BC - Min Salary $ 110,200.00 - Max Salary $ 165,400.00

**Pay Transparency**: In compliance with pay transparency laws, pay ranges are provided for positions in locations where required. Please note, the final agreed upon compensation is based on individual education, qualifications, experience, and work location. At Stantec certain roles are bonus eligible.

**Benefits Summary**: Regular full-time and part-time employees (working at least 20 hours per week) will have access to health, dental, and vision plans, a wellness program, health care spending account, wellness spending account, group registered retirement savings plan, employee stock purchase program, group tax-free savings account, life and accidental death & dismemberment (AD&D) insurance, short-term/long-term disability plans, emergency travel benefits, tuition reimbursement, professional membership fee coverage, and paid time off.

Temporary/casual employees will have access to group registered retirement savings plan, employee stoc