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Senior Content Marketing Specialist

1 month ago

Calgary, Canada Medium Full time

The Senior Content Marketing Specialist is responsible for supporting and executing marketing and communications initiatives that enhance the organization’s visibility, brand awareness, and lead nurture/generation efforts. This role involves content development, campaign creation, development of digital assets, event promotion, collaboration with internal teams, partners (for co-marketing) and vendors, and reporting on marketing materials & campaigns effectiveness (with digital marketing manager). Overall, this role will contribute to shaping strategic marketing communication planning and ensure cohesive and compelling messaging across channels at Alimentiv.

Responsibilities

- The role will require a combination of the following:

- Marketing Communications & Content Creation (40%)

- Support the content development (creatives concepts, messaging and content) of integrated marketing campaigns across digital and print channels.

- Project management of all marketing communications from development to measurement of success of all assets: interviews with key subject matter, editing, review, approval and archival.

- Collaborate with graphic designer to ensure alignment of visuals with messaging and brand standards for all campaigns, social medias and other assets needed.

- Work with different key stakeholders and business line to lead development, creative direction and execution of campaigns and marketing assets – as needed.

- Track the development of GTM marketing assets to support expansion commercial strategies.

- Write, edit, and proofread marketing copy for various formats including brochures, social media, blog posts, email campaigns, advertisements, videos, press releases and presentations.

- Develop concepts and storyboards for videos and interviews and recommend new digital assets.

- Develop a social media calendar and write all social media posts for LinkedIn, X and other social media channels. Recommend social media content strategy and assess impact with digital marketing manager.

- Digital Strategy & Demand Generation Content (30%)

- Maintain content and collaborate with internal stakeholders’ and business lines to create and update website content.

- Write copy for lead generation campaigns (marketing automation) and outreach campaigns with Inside Sales.

- Assist with lead generation initiatives in collaboration with the Digital Marketing Manager and Inside Sales to develop appropriate gated content.

- Ensure all digital content reflects current offerings, corporate messaging, and brand guidelines.

- Manage the optimization of content for SEO with digital marketing manager.

- Event Promotional Campaigns (20%)

- Develop promotional content and advertising plans for all conferences and activities.

- Manage a calendar of promotional events: webinars, road shows, special events (open-houses, ATRC) and promotion.

- Liaise with external event organizers and vendors to develop impactful media promotion at events.

- Operations & Administration (10%)

- Track campaign marketing expenses and maintain documentation for budget reporting.

- Manage content project management dashboards.

- Evaluate and recommend new vendors/agencies (content writing, graphic design, video, photos).

- Maintain with graphic designer an inventory of marketing materials/collateral.

- Build and maintain an organized spreadsheet/database of communications material archives and copy text.

- Route materials through different review processes and record approval.

- Note this role may require occasional travel to London or EU offices, occasional conference travel may also be required (~10% travel requirement)

Qualifications

- Essential:

- 4-6 years' minimum of related experience in a marketing/communications role, Certificate/diploma/Bachelor's in related field

- Strong communication skills, exceptional attention to detail, and skilled at working with highly technical and scientific content

- Experience working with one or more of the following industries: Clinical Research, Contract Research Organization, Pharmaceutical, Life Sciences, or related

- B2B marketing experience required

Preference given to candidates

- Global experience in a contract research organization (CRO), working with clinical trials content

- EST-time zone preferred due to nature of work

- Marketing automation experience (Hubspot, etc.)

- Social media fluency (paid and organic campaigns) - X, Instagram, LinkedIn, etc.

- Project Management of campaigns - Monday.com, Asana, Smartsheet, or related

- Demonstrated experience in dashboarding, metrics, and analytics

- Experience providing a consultative approach to stakeholders on messaging and method of delivery

$69,000 - $115,000 a year

+ bonus

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