Product Marketing Specialist

4 days ago

Remote, Canada Rankbreeze Full time

**About Rankbreeze**

Rankbreeze is a cutting-edge listing optimization platform dedicated to empowering vacation rental hosts and managers in the competitive hospitality market. Our technology-driven solutions focus on rank optimization, price optimization, and comprehensive market analytics to ensure our users achieve maximum visibility and profitability from their listings. By leveraging our tools, users can expect to see a significant increase in bookings and revenue.

**Description**:
**Key Responsibilities**
- Strategy Development: Design and implement comprehensive growth marketing strategies to acquire and retain users, with a focus on achieving scalable and sustainable growth.
- Data Analysis: Utilize analytics tools to monitor performance metrics, identify growth opportunities, and optimize marketing efforts for maximum efficiency and effectiveness.
- Content Creation: Develop engaging and informative marketing materials that resonate with our target audience and drive conversions.
- SEO and SEM: Optimize our online presence through targeted SEO and SEM campaigns, improving our visibility in search engine results and increasing organic traffic.
- Conversion Rate Optimization (CRO): Optimize the conversion paths within our website. This includes A/B testing landing pages, sign-up processes, and user onboarding to improve conversion rates.
- Social Media and Community Management: Engage with our community across social media platforms, fostering relationships and promoting our brand through creative and interactive content.
- Partnership Development: Identify and cultivate strategic partnerships with industry influencers, complementary brands, and other stakeholders to expand our reach and influence.

**Requirements**:

- Bachelor’s degree in Marketing, Business, or a related field.
- 3+ years of experience in growth marketing, preferably in the software or hospitality industry.
- Strong analytical skills, with proficiency in analytics tools (e.g., Google Analytics, Mixpanel).
- Creative thinker with the ability to generate innovative marketing ideas and strategies.
- Excellent communication and interpersonal skills, with the ability to work collaboratively across teams.
- Self-motivated and results-oriented, with a high level of initiative and drive.

**Benefits**:

- Competitive salary and benefits package.
- Flexible working hours and the possibility of remote work.
- An energetic and supportive team environment.
- Opportunities for professional growth and development.
- A chance to make a significant impact in a fast-growing company at the forefront of its industry.

**How to Apply**:

- Answer all the questions within this job posting (include the word “orange” as part of your response in a fun & unique way. This helps us understand that you’ve read this section before applying.)

Pay: From $60,000.00 per year

**Benefits**:

- Casual dress
- Company events
- Flexible schedule
- Work from home

Flexible Language Requirement:

- French not required

Schedule:

- Monday to Friday
- Weekends as needed

Application question(s):

- Have you booked a vacation rental before?
- Can you share an example of a successful growth marketing campaign you've worked on? What was your role and the outcome?
- How do you use data to make marketing decisions? Please provide a simple example.

Work Location: Remote

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