Marketing Communications Specialist

Marketing Communications Specialist

Full-Time, Remote Opportunity

The Opportunity

The Edge Benefits Inc. is looking for an experienced Marketing Communications Specialist on a permanent, full-time basis. Reporting to the Marketing Director, the Marketing Communications Specialist creates compelling content for a variety of marketing channels and materials, manages the company's social media presence and email communications initiatives, contributes to the development of sales and training materials, and supports the Marketing Department's day-to-day operations.

Our head office is located in Newmarket, Ontario; however, this is a fully remote opportunity with occasional travel to Head Office for employees located within a reasonable driving distance.

Specific Duties

Become a subject expert on the competitive landscape, the company's target markets, EDGE's product portfolio, and our value proposition:

• Conduct market research and remain knowledgeable about our core competitors, their strengths & weaknesses, and key positioning statements
• Identify opportunities to differentiate EDGE from the competition
• Maintain a knowledge bank of our advisor and client personas, and the motivational factors and USPs for each

Content development and quality assurance:

• Create engaging, authoritative, and informative content for a variety of digital and traditional mediums including websites, landing pages, web-based software, emails, banner ads, press releases, radio, presentations, sales materials, product literature and training programs
• Create compelling headlines, ad copy and supporting content
• Compose lead generation and conversion emails that generate high opens and clicks, inspire action, and have consistent follow through
• Assist in developing and implementing the company's content marketing strategy, including performing research, recommending strategies, and collaborating with internal teams to compose relevant and timely content
• Develop SEO-rich content for the company's website
• Proofread and edit content provided by other departments and external parties to ensure proper grammar, punctuation, accuracy, and effectiveness
• Ensure all content represents EDGE's products accurately, aligns with brand standards, and is compliant

Campaign management, analysis and administration:

• Contribute to the development of the company's communications calendars and manage ad hoc additions and changes
• Collaborate with internal teams to create, implement, analyze and report on the performance of ad campaigns, sales initiatives and routine emails sent to our advisors, clients and business partners
• Conduct research, analyze data and formulate strategies for improving engagement, brand awareness and sales growth
• Maintain the company's unsubscribe lists and ensure email preferences are in sync between all CRM and business systems
• Investigate bounce backs and forward to the appropriate stakeholders for follow up

Social media management:

• Contribute to the development and implementation of the company's social media calendar and content
• Propose strategies and materials that increase engagement, shares and follows
• Work with peers to develop innovative tools and materials that support the company's social initiatives
• Manage the company's private Facebook group and social pages
• Respond to comments and private messages professionally and in a timely manner

Routine correspondence:

• Facilitate management of the Marketing Department's inboxes, forward inquiries to the appropriate department or staff member, and respond to emails as appropriate with accuracy and timeliness
• Contribute to the preparation and distribution of weekly trend reports

Your Qualifications

• Must be fluent in English; French language skills an asset
• Thorough knowledge of and experience with digital and traditional marketing channels, including a proven track record of crafting innovative and cohesive content for all types of materials and media
• Exceptional written and verbal communication, with strong editing and proofreading abilities
• Experience writing for B2B and B2C audiences
• Able to distill information down to the most important messages to communicate concisely
• Able to communicate complex subject matter in simple terms, including information of contractual nature
• Detail oriented and capable of maintaining a high degree of accuracy
• Excellent organizational, project management, and time management skills
• Exceptional problem solving and decision-making skills
• Strong research, analytical, and presentation skills
• Perform well both independently and within a team
• Excellent interpersonal skills, professionalism, and discretion; must be able to collaborate and communicate effectively with external partners and people at all levels of an organization
• Strong sense of ownership and accountability; able to manage multiple projects, routine responsibilities and assignments while adhering to strict deadlines
• Proficiency with Microsoft Office applications, email deployment software, Google Analytics/SEMRush or similar analytical tools, social media platforms and SEO best practices; must possess a strong technical aptitude and eagerness to learn
• In-depth knowledge of CASL requirements and communications best practices, including experience creating html email templates, preparing recipient lists, deploying emails and analyzing performance
• Post-secondary education in Marketing Communications, Public Relations, Journalism, or a relevant field
• 3-5 years of marketing communications experience; insurance industry experience is an asset

Applicants will be asked to provide a portfolio of their work that demonstrates their writing style, their ability to adapt styles based on scope, audience and medium, and the breadth of their experience creating content for a variety materials, audiences and industries.

NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as assigned to meet the ongoing needs of the organization.

About The Edge Benefits

The Edge Benefits is the #1 provider of flexible, affordable benefits for Canadian small businesses and is a proud member of The Co-operators Group of Companies. We lead the market in developing, distributing, and administering a full suite of simplified living benefit products. We have over 100 employees, 65,000+ policyholders, and operate in every province in Canada. We distribute our products through a network of over 25,000 licensed advisors across Canada, offering a simplified approach for living benefit solutions which has been revolutionary in the insurance industry. We provide the self-employed and small business owners with insurance solutions specifically designed to meet their needs. To learn more about The Edge Benefits, please visit

Our Inclusive Culture

The Edge Benefits is committed to providing a work environment that is inclusive and free of employment barriers and discrimination. Accommodations will be made for qualified applicants with a disability throughout the recruitment process. If you receive a request for an interview and you have a disability which will require an accommodation to support your participation, please consult with the hiring manager as soon as practical so that suitable accommodations can be arranged.

If you are interested in a career with The Edge Benefits, please send your cover letter and resume to by November 14, 2025.

Job Type: Full-time

Pay: $50,000.00-$60,000.00 per year

Benefits:

• Casual dress
• Company events
• Dental care
• Disability insurance
• Employee assistance program
• Extended health care
• Life insurance
• On-site parking
• Paid time off
• Tuition reimbursement
• Vision care
• Wellness program
• Work from home

Education:

• Bachelor's Degree (preferred)

Experience:

• Marketing Communications: 3 years (preferred)

Work Location: Remote