Digital Marketing Specialist

Richlu Manufacturing, founded in 1939, is a 100% family owned company located in Winnipeg, Canada. We have a history of building extremely durable work wear that has endured the harsh Canadian winters for decades. Our constant improvement policy encourages us to make our great products even better every single day. We are always looking for ways to improve designs, materials and production methods to ensure that our customers receive a great quality garment at a great price. We listen to our customers and pride ourselves on taking their suggestions into the designer’s studios to create innovative new products that meet the needs of each and every person that purchases one of our garments.

**Position Objectives Summary**: As a Digital Marketing Specialist, you will play a key role in shaping our online presence by planning, executing, and optimizing digital marketing initiatives. Working closely with cross-functional teams, you will develop and implement strategies to enhance brand awareness, drive revenue growth, and generate leads, contributing to the overall success of the company.

This role requires a digitally savvy, creative thinker with a passion for emerging trends in the digital landscape. You bring fresh ideas to the table and have the skills to translate them into impactful campaigns that deliver measurable results.

**Key Accountabilities and Responsibilities**:

- Social Media Management: From analyzing and reporting KPis to executing the strategy, you’ll manage our accounts and customer engagement on platforms like Meta (Facebook/Instagram), TikTok, and others.
- E-Commerce: Manage chats, product listings, promotions, and campaigns ensuring seamless customer experiences and strong sales performance.
- Paid Advertising: Manage and optimize paid advertising campaigns on platforms like Google Ads, Facebook/IG Ads, and TikTok Ads to maximize ROI.
- SEO & SEM: Utilize SEO best practices and assist in executing SEM strategies to improve website visibility and drive organic and paid traffic.
- Analytics: Monitor, analyze, and report on key performance metrics using tools like Google Analytics and social media insights.
- Collaborating with external partners, agencies, and vendors to execute joint marketing efforts and achieve business objectives.

**Additional Responsibilities / Duties**:

- Stay up-to-date with industry trends, digital marketing best practices.
- Assist in the creation of marketing reports and presentations for internal stakeholders.

**Required Skills / Abilities**:

- Proficiency in social media platforms, content management systems, and analytics tools.
- Excellent written and verbal communication skills.
- Detail-oriented, organized, and able to manage multiple tasks simultaneously.

**Required Qualifications**:
2+ years of experience in digital marketing, preferably in a B2C and product-focused environment.

**Knowledge and Experience**:

- Strong creative and analytical skills with ability to develop and execute campaigns that achieve measurable results.
- Expertise in social media platforms, content management systems, and e-commerce strategies.
- Proficiency in digital marketing tools and platforms such as Shopify, Google Analytics, SEMrush, Mailchimp, Hootsuite, Photoshop, Illustrator, and CapCut.
- Excellent written and verbal communication skills with a flair for storytelling and visual communication.
- Analytical mindset with the ability to interpret data and translate insights into action.
- Strong organizational and project management skills, with the ability to multitask and meet deadlines in a fast-paced environment.
- Experience with video-editing tools is a plus.

**Education**:
Bachelor’s degree in Marketing, Communications, Digital Marketing, or a related field.

**Job Types**: Full-time, Permanent

Additional pay:

- Bonus pay

**Benefits**:

- Casual dress
- Company events
- Dental care
- Disability insurance
- Employee assistance program
- Life insurance
- On-site parking
- Paid time off
- RRSP match
- Store discount
- Vision care
- Wellness program

Schedule:

- Monday to Friday

Work Location: In person