Digital Marketing Specialist

2 weeks ago

Winnipeg, Canada The Dufresne Group Full time

Digital Marketing Specialist Career Opportunity

The Dufresne Group is currently seeking a Digital Marketing Specialist for our Marketing Team within our Home Office located at 147 Commerce Drive in Winnipeg, MB.

As a Digital Marketing Specialist, you will be responsible for executing all aspects of the company’s digital marketing strategy. As a digital marketing expert, you will be familiar with industry trends as well as have a passion for continually learning about the latest innovations and marketing opportunities in the digital space. You will report on campaign performance and make actionable recommendations to continually improve performance and achieve KPIs.

The Dufresne Group is committed to investing in our team members; we offer:
Market competitive wages;
Comprehensive benefits plan and excellent employee discounts;
Employer Sponsored Retirement Savings Plan;
Career growth and continuous development;
Respectful and family-oriented working environment with strong company values.

**As the Digital Marketing Specialist, you will**:
Oversee content for the company’s digital advertising channels

Monitor and optimize campaigns to drive online traffic on platforms including paid search, SEM, and YouTube

Oversee the company’s affiliate marketing program, including relationship management and communication, overseeing content and offers, reporting on results

Collaborates with partners and agencies to create ad campaigns that drive conversions

Strong ability to analyze data in Google Analytics and make actionable decisions and recommendations

Monitor, execute and report on testing initiatives though digital campaigns

Regularly review design, content and metrics to optimize conversion, engagement, acquisition, retention and user-experience on all digital touch points

Liaise with IT and external vendors to review project requirements, identify resources and timelines and ensure successful execution of digital projects as required

Measures KPI’s and utilize reporting tools such as Power BI to report on results

Work closely with the marketing & design teams to ensure a consistent brand strategy

Work collaboratively with internal business units and 3rd party suppliers with the ability to build strong internal relationships

Prepare and present project information and analysis to senior management/executives when required

Remain current on digital/ecommerce marketing trends and support growth and development opportunities within the organization

2+ years of experience as a digital marketing specialist or similar role, or 4+ years of experience in lieu of formal education

Strong understanding of current online marketing concepts, strategy and best practices

Experience with Google ads with strong ability to analyze data in Google Analytics and make actionable decisions and recommendations

Proficient in MS Office programs (Outlook, Word, Excel, PowerPoint)

Excellent communication and presentation skills required

Superior organization, project management skills, and attention to detail

Displays professionalism, strong work ethic, flexibility and ability to manage multiple projects in a fast-paces, deadline-driven environment

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