Director, Marketing

**Employer**: iA Financial Group
- **Office**: 1415 Joshua Creek Drive
- **Location**: Oakville, Ontario
- **Other Possible Location(s)**: Toronto, Ontario
- **Job category**: Marketing and Communication
- **Job ID**: JR10024110
- **Job type**: Permanent Job

**Description**:
**Job Summary**:
The individual in this role will partner to coordinate strategic marketing initiatives across various online and offline channels, including content, demand generation, events, webinars, brand design, industry awareness, product education, and go-to-market strategies for new product launches. The Director of Marketing is responsible for supporting the development and execution of marketing campaigns, overseeing social media strategy, and managing the creation of content and promotional materials to increase the company's brand awareness and engagement.

**Key Responsibilities**:

- Positioning & Messaging - develop narratives for products and services. Build strong client relationships, identify their challenges, and clearly communicate the value proposition and offerings. Create effective positioning and differentiation, and convey these through presentations, programs, and sales and marketing materials.
- Pricing - assess customer willingness to pay and analyze competitive pricing strategies. Collaborate with the product team to determine pricing for products and services. Collaborate with Sales, Revenue Operations, and Finance to implement protocols for pricing, proposals, and contracting.
- Go-to-Market Strategy Execution - carry out go-to-market strategies and tactics for all products and services. Work jointly with Product, Marketing, Sales, and clients to formulate integrated marketing plans. Oversee the launch of new products and services and drive initial market adoption.
- Event Coordination - organize sales team involvement and company participation in industry events.
- Social Media Strategy - develop social media strategy to elevate iA Dealer Services brand and thought leadership
- Planning - organize the annual marketing kick-off.
- Leadership - lead, mentor and develop staff including performance management and professional development
- Budgeting - oversees and manages the department budget to ensure alignment with the sector budgetary goals.

**Qualifications**:

- Bachelor’s degree in Marketing Communications, or related field.
- 5-10 years of experience in marketing or related field preferred, preferable within Auto/ F&I industry
- Demonstrated marketing leadership in developing and executing strategy
- Proven written and verbal communication skills.
- Proficiency in Microsoft Office Suite and social media management tools.
- Ability to manage multiple projects simultaneously and meet deadlines.

**Required Competencies**:

- Creativity and innovation
- Thought leader, with strong attention to detail
- Collaboration and teamwork
- Problem-solving skills
- Event Planning
- Social media experience

**Invest in your talent by joining our team**:
See why so many people choose iA

**Company Overview**:
iA Financial Group is the strength of a company with a human side, with its over 10,000 employees. Together, we have earned the trust of our more than five million clients and 50,000 advisors who have chosen us for their insurance, savings, and wealth management.

With over $235 billion in assets, we’re a key player in the financial services industry in Canada and the United States. The secret to our success? Investing in you, one person at a time. Because, for over 130 years, we have believed that it’s by supporting our employees and surrounding ourselves with the most reputable leaders in the industry, we will continue to innovate.

At iA, we’re invested in you.

**Our commitment to Diversity and Inclusion**:
At iA Financial Group, we support and celebrate diversity. We strive to provide a workplace that is recognized as inclusive for all, regardless of ethnic origin, nationality, language, religious beliefs, gender, sexual orientation, age, marital status, family situation, or physical or mental disability.

Please note that if you need help or assistance to make the recruitment process more accessible for you, write to us. Someone from our team will be happy to assist you.

The individual in this role will partner to coordinate strategic marketing initiatives across various online and offline channels, including content, demand generation, events, webinars, brand design, industry awareness, product education, and go-to-market strategies for new product launches. The Director of Marketing is responsible for supporting the development and execution of marketing campaigns, overseeing social media strategy, and managing the creation of content and promotional materials to increase the company's brand awareness and engagement.

**Key Responsibilities**:

- Positioning & Messaging - develop narratives for products and services. Build strong client relationships, identify their challenges, and clearly communi