Director of Marketing _Oakville_InPerson

2 days ago

Oakville, Ontario, Canada MAPSTED Full time US$120,000 - US$180,000 per year

Company: Mapsted is a global leader in innovative location-based technology, distinguished by its proprietary hardware-free solutions. Founded in 2014, the company has pioneered the transformation of data chaos into actionable intelligence through advanced AI and machine learning. Mapsted has meticulously mapped over one billion square feet of indoor space and holds more than 100 patents, showcasing its commitment to trailblazing innovation. Its unique ability to deliver scalable, beacon-free indoor positioning with an accuracy of 1–5 meters places it at the forefront of the industry.

Overview:

We're hiring a Director of Marketing to lead and scale marketing for a high-growth, enterprise B2B SaaS company. You will own strategy and execution across brand, demand generation, product marketing, and lifecycle programs—building a marketing engine that drives pipeline, accelerates adoption, and supports long-term category leadership.

This role is ideal for a hands-on leader who can operate strategically and execute with speed, using data to guide decisions and outcomes.

What you'll do

  • Define the multi-quarter marketing strategy aligned to revenue, expansion, and category goals
  • Lead and mentor a growing team across demand gen, product marketing, content, and brand
  • Own the full-funnel plan: awareness → acquisition → conversion → retention → expansion
  • Build scalable programs for enterprise and mid-market segments
  • Partner closely with Sales, Product, and Customer Success on messaging, launches, and go-to-market execution
  • Establish clear performance metrics and dashboards; drive continuous optimization
  • Manage budget, agency partners, and vendor stack

Key responsibilities

Demand generation & pipeline

  • Design and run integrated campaigns across paid, organic, ABM, events, webinars, and partnerships
  • Improve lead quality, conversion rates, and sales velocity
  • Align tightly with SDR/AE teams on ICP targeting, enablement, and feedback loops

Product marketing & positioning

  • Own positioning, messaging frameworks, and differentiated narratives
  • Drive customer storytelling through case studies, references, and proof points
  • Lead competitive and market intelligence initiatives
  • Support pricing/packaging and value communication

Brand & content

  • Shape the brand voice and thought leadership presence
  • Build a high-performing content engine (strategic, technical, and customer-facing)
  • Strengthen owned channels: website, email, social, and community

Lifecycle & customer marketing

  • Drive onboarding, adoption, and expansion campaigns
  • Partner with CS to improve retention and reduce churn
  • Create advocacy programs and scalable customer engagement

What success looks like

  • Predictable, growing pipeline contribution and improved CAC efficiency
  • Stronger conversion rates across the funnel
  • Clear, consistent messaging that resonates with enterprise buyers
  • Higher customer adoption, retention, and expansion influence
  • A high-performing team with repeatable planning and measurement rhythms

Required qualifications

  • 8–12+ years of B2B marketing experience
  • 3–5+ years leading teams and cross-functional initiatives
  • Proven success scaling enterprise SaaS marketing
  • Strong track record in demand gen, product marketing, or integrated GTM leadership
  • Deep comfort with data, attribution, and funnel metrics
  • Excellent storytelling, stakeholder management, and executive communication

Job Type: Full-time

Work Location: In person

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