Marketing & Lead Gen Content Specialist

**Why Join War Room?**:
Joining War Room means more than just having a seat at the table; you’ll be part of a scaling company with a bold vision and the team to back it up. You’ll get:

- Access to industry-leading experts in programmatic advertising, paid media, and marketing analytics
- The chance to work in a collaborative, brand-forward environment where your voice matters
- Opportunities to lead projects and grow with a team that’s scaling quickly and always pushing the envelope
- A culture that values creativity, kindness, curiosity, and continuous learning

Direct involvement in shaping marketing strategy and driving growth for some of the best brands in Canada and the USA.

**About the Role**

War Room is seeking a **Marketing & Lead Gen Content Specialist** to join our growing team and drive business growth through data-driven campaigns and conversion-focused content.

Reporting to the Marketing Manager, you’ll execute integrated marketing initiatives that generate leads, MQLs, and SQLs across multiple channels and industry verticals. This is a fast-paced, hands-on role for someone who thrives on variety, takes initiative, and knows how to transform strategy into measurable pipeline growth.

You’ll collaborate with design, sales, performance, and accounts teams to bring campaigns to life. From building outreach sequences and case studies to optimizing HubSpot workflows and supporting event marketing, your work will directly impact pipeline readiness and campaign performance.

**Please note that this is a hybrid role that requires 3 days a week in the office with the first 3 months of onboarding fully in the office. We are located at 210 W Broadway, Vancouver and our office hours are 9-5 pm.**

**What You’ll Be Doing**

**Campaign Execution & Management**:

- Assist in campaign performance tracking and optimization using HubSpot and other analytics tools
- Coordinate with the design team to bring creative assets to life across touchpoints
- Partner with sales to ensure smooth handoff of MQLs/SQLs

**Content Creation & Management**:

- Write and manage content that drives conversion: outreach sequences, drip campaigns, newsletters, landing pages, and case studies
- Maintain content calendars and ensure alignment with broader campaign timelines
- Oversee website updates, ensuring an optimized user experience
- Create and submit award entries in collaboration with our PR consultant
- Manage and grow social media engagement on Instagram, YouTube, and LinkedIn, tailoring content for each audience and portraying War Room as a forward-thinking agency.

**Segmentation & Reporting**
- Understand the buyer journey and current pain points, and which segments we see the best engagement and response to conversion.
- Conduct regular reporting on the sales and marketing funnels to circulate internal updates and promote visibility of our pipeline and performance
- Track and analyze website traffic, impressions, and engagement metrics.
- Update and optimize forms, lists, and lead scoring criteria in collaboration with the Marketing Manager

**Marketing Operations & Strategy Support**:

- Support both **inbound and outbound marketing initiatives**, helping craft and execute campaigns that generate and nurture leads across the funnel
- Assist with **event marketing** logistics and coordination, including pre
- and post-event campaign execution, lead capture workflows, and follow-up communications
- Help plan and execute **guerilla marketing campaigns** and other high-impact, creative brand activations
- Coordinate **sponsorship opportunities**, including research, outreach, negotiation support, and execution in alignment with campaign objectives

**How Your Impact Will Be Measured**:
This role is accountable for driving measurable outcomes across campaigns and event marketing.

**Success will be evaluated based on**:

- MQLs generated from marketing campaigns
- Pre
- Net-new leads captured via event marketing workflows
- Growth in qualified social media engagement (e.g. saves, shares, clicks, and comments from relevant audiences that contribute to brand visibility and pipeline readiness)

**Skills + Experience**
- 3-4 years of experience in marketing, preferably in a B2B or agency setting
- Experience with HubSpot (workflows, lead scoring, segmentation, reporting)
- Experience with event marketing or lead generation strategies.
- Strong writing skills with a sharp eye for detail and brand voice
- A data-first mindset with an understanding of KPIs and performance marketing
- Strong understanding of social media platforms (LinkedIn, Instagram, Youtube)
- Experience with CMS platforms (like WordPress) and Google Analytics
- Strong organizational and project management skills
- Able to thrive in fast-paced environments where you constantly wear different hats
- Resourceful, not afraid to make decisions, and you find the answers you need to get the job done
- Entrepreneurial at heart and not afraid to share your ideas

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