Marketing Content Specialist

Do you want to be part of our innovative and entrepreneurial team?

Do you thrive in an entrepreneurial environment and enjoy working in a team atmosphere? Are you an “outside the box” thinker who strives to implement continuous improvements? Do you take a strategic approach to your work? Do you enjoy a fast-paced culture where your opinions are valued and respected? Do you enjoy building partnerships to solve mutually beneficial challenges?

Mitacs is a national not-for-profit that helps industry and non-profit partners solve strategic challenges by leveraging Canada’s world-class post-secondary talent and a global network of industry, academic, and government partnerships. Through these collaborations, Mitacs helps business and community partners succeed, improves students’ on-the-job skills development, and strengthens Canada’s world-class innovation ecosystem. At Mitacs, we strive to develop the next generation of innovators with vital research and business skills. In partnership with domestic and international companies, governments, and academia, we support a new economy using Canada’s most valuable resource - its people.

To get a better understanding of Mitacs and read more about our values, please visit our website.

**Role Overview**

As the (Senior) Marketing Content Specialist, you will play a key role in shaping how the organization communicates across digital channels. Reporting to the Marketing Manager and working in close collaboration with greater Communications & Public Affairs team, you’ll be the driving force behind clear, consistent, and compelling content that champions Mitacs and supports strategic campaigns.

You’ll collaborate with the Marketing Manager, Analyst, and Specialist to lead campaign content efforts, and partner with Communications to ensure alignment on tone, messaging, positioning, and audience engagement strategies across all public-facing platforms.

**Key Responsibilities**

Content Leadership & Strategy
- Own the end-to-end creation of two flagship newsletters—**Industry** (audience of 7,000) and **General/Public** (audience of 68,000)—including content planning, drafting, editing, and collaboration with internal stakeholders to ensure alignment with strategic goals and audience needs.
- Develop and maintain key sections of the organization’s web content, ensuring messaging is current, relevant, and optimized for user experience and SEO.
- Collaborate closely with the Communications & Public Affairs team to align marketing content with overarching awareness goals, brand positioning, and core messaging.
- Co-create and uphold messaging frameworks that shape campaign narratives, guide persona-specific targeting, and establish a consistent content tone.
- Translate internal knowledge, case studies, and sector insights into compelling, audience-appropriate content tailored for industry and stakeholder audiences.

Integrated Campaign Execution
- Collaborate with the Marketing Manager to develop campaign storylines that blend organizational priorities with the interests of key audiences, particularly industry leaders, professors, and academic researchers.
- Create, adapt, and optimize content for multi-channel campaigns (landing pages, one-pagers, newsletters, thought leadership, and social).
- Ensure campaign assets (written and visual) consistently reflect the organization's value proposition and strategic priorities.

Web Content Optimization & SEO
- Partner with the Communications team to keep web content optimized, on-message, and accessible.
- Work with the Marketing Analyst to translate data insights and audience behavior into actionable content improvements.
- Maintain consistency in metadata, headlines, alt-text, and calls-to-action across digital platforms.
- Align automation content with campaign narratives and long-term brand building objectives.

Brand Stewardship & Cross-Functional Collaboration
- Work closely across Communications and Public Affairs team to align marketing campaigns within broader awareness communications and strategy.
- Ensure that tone, language, and design across digital and print materials reflect brand values and editorial standards.
- Participate in editorial alignment meetings to ensure cohesion across PR, internal comms, and marketing content calendars.

**Skills and Qualifications**
- 5+ years of experience in content writing, digital marketing, or brand communications.
- Exceptional writing, editing, and storytelling skills across digital and print mediums.
- Experience developing content that aligns with brand frameworks, personas, and campaign goals.
- Familiarity with CMS platforms (e.g., WordPress), marketing automation (e.g., HubSpot), and SEO tools (e.g., SEMrush, GA4).
- Deep understanding of inclusive communication, accessibility standards, and organizational tone of voice.
- Ability to balance multiple priorities and collaborate effectively in cross-functional teams.
- Experience in B2B, public affairs, or mission-driven