Marketing Agency Digital Marketing Specialist

**Marketing Agency Digital Marketing Specialist (Remote)**

Our B2B tech marketing agency is looking for an experienced Digital Marketing Specialist. This role requires 5-10 years planning and executing digital marketing campaigns for B2B companies. You will provide strategic counsel for digital marketing campaigns as well as day-to-day tactical care of several technology clients’ campaigns with the support of our expert network. Experience in embedded electronics (MCU/MPU/boards; RTOS; design, software development & middleware tools; IoT), robotics & automation, and IT (SaaS) or related tech fields required.

**Who We Are**:
HCI Marketing and Communications is an integrated marketing services agency for the tech sector. We powerfully connect our clients, their customers and B2B tech markets in ways that grow our clients’ businesses. We are growing and looking for strategic thinkers with technical aptitude who are motivated to drive client success and provide service with excellence.

**What We Do**:
HCI provides B2B tech marketing and public relations services, from defining target buyers and creating lead-generation campaigns to developing content and securing press interviews for our clients. We provide exemplary marketing services that embrace engineering creativity. Client initiatives are handled with care, excellence, and industry-focused expertise. As a virtual agency, we work remotely across multiple time zones and languages, within a structure where the needs of clients and staff alike are understood and cared for.

**Responsibilities Include**:

- Develop strategies and lead the creation and execution of integrated digital marketing plans/campaigns that complement client objectives.
- Execute plans on time and on budget, fine-tune and optimize as needed..
- Collaborate with other HCI team members when required
- Proactively manage multiple clients in the B2B tech sector
- Promote clients’ brand and technology in relevant digital marketing channels
- Build and nurture client relationships, ensuring they feel cared for and have confidence that you understand their needs
- Maximize use of research, tools, and dashboards to analyze and present results, demonstrate return on investment (ROI), and achieve key performance indicators (KPIs)
- Share industry point of views (POVs), trends, and relevant opportunities with clients
- Assist Client Services Director in evaluating ways to improve HCI’s client services, such as assessing industry and proprietary tools, identifying new service areas, developing processes

**Who You Are**:

- A professional who demonstrates a creative and strategic mindset
- A team player whose ego is checked at the door, you accept constructive criticism and take a collaborative approach
- Clever, resourceful, sharp. You understand technology quickly and can jump in and make an immediate impact. You can fly by the seat of your pants when you must
- Committed. You genuinely care about your clients and colleagues and nurture those relationships
- Proactive, organized, detail oriented, and exceptionally responsible. You keep your manager/team apprised of project status and bring issues to the forefront when challenges arise with timing, client, and resources
- Quality of work and how it’s presented matter to you. You never send something to a client that isn’t first-class
- You have wisdom, integrity, discretion, and a high respect for confidentiality

You recognize the importance of tracking and reporting your time consistently

**Your Skills**:

- Analytical: You analyze and make strategic recommendations based on data and industry knowledge. You use marketing analytics and other forms of external feedback to ensure continuous improvement. If we need an upgraded tool/subscription to better service our clients, you proactively identify that need.
- Plan development and execution: You develop and lead the execution of digital marketing plans
- Strategic: You work closely with your clients’ internal teams, know their business goals, and have a strategy and timeline for meeting goals with targeted, measurable initiatives
- Flexible: You meet clients where their needs and capabilities are, flexibly managing plans to achieve goals and priorities, working within their unique parameters
- Buyer-focused: You develop campaigns and messaging that strategically and effectively target audiences and move them through the buying journey
- Industry-aware: You recognize and share industry POV as well as shifts and opportunities within the competitive landscape
- SEO-savvy: You understand SEO strategies and can optimize content if needed
- Time-efficient: You manage your time effectively, make the most of your time allocation for each client, and respect the time/budget you’re given
- Big picture: You are forward-thinking and see the bigger picture
- Small details: You ensure every client deliverable meets the highest standards of quality
- Technically astute: You have ongoing and re