Digital Marketing Specialist

POSTING #MC2025-01

Digital Marketing Specialist (Temporary)

The Infrastructure Health and Safety Association (IHSA) is part of Ontario's health and safety system, which includes the Ministry of Labour, Immigration, Training and Skills Development (MLITSD), the Workplace Safety and Insurance Board (WSIB), and six health and safety associations. IHSA is a leader in health and safety education. Through skills-based training, auditing, and evaluation, we provide safety solutions to those who perform high-risk activities. Our goal is to support safe and healthy workplaces free from incidents, injuries, illnesses or fatalities.

Interested in learning more about who we are and what we do? Check out our podcast series: IHSA Podcast IHSA Podcast )

Why should you join our team?

• Competitive salary for our employees.
• Support for personal and professional growth and development, tuition assistance and membership reimbursement, with an opportunity for potential career advancement.
• Home office set up, start at 3-weeks vacation, paid holiday shutdown, wellness days, and discounted gym membership as well.
• A meaningful, rewarding, and challenging career opportunity to make a positive impact in the health and safety industry

POSITION SUMMARY:

The Digital Marketing Specialist supports IHSA's Marketing and Communications Department goals by developing and executing data-informed digital strategies across email, web, and social media. The incumbent will build accurate tracking systems, optimize digital content, improve digital campaign performance, and deliver audience insights that enhance public engagement with IHSA's health and safety resources. The Digital Marketing Specialist reports directly to the Manager, Marketing and Communications.

DATE OF POSTING: October 15, 2025

LOCATION: Remote Work

SALARY: To be Determined

NUMBER OF VACANCIES: 1

RESPONSIBILITIES:

• Coordinates digital campaign execution by implementing UTM links to provide detailed information about the source of IHSA website traffic, conducts campaign performance reporting in order to optimize digital marketing initiatives across platforms.
• Interprets user behaviour using GA4, Hotjar, and SEMrush to generate actionable insights, in collaboration with the Marketing team members responsible for post copy and creative development.
• Implements improvements to marketing and digital strategy by interpreting platform capabilities, reviewing performance, social listening, trends, and leveraging underutilized tools such as, but not limited to, AI, Higher Logic, and Google Analytics.
• Provides recommendations on available features to support the creation of more effective marketing campaigns designed to reduce unsubscribers, increase engagement, and meet key performance goals.
• Coordinates with IT and writers as required to support the optimization of IHSA's website by applying Search Engine Optimization (SEO) best practices, maintaining keywords and metadata to enhance and strengthen organic search visibility and overall site performance.
• Provides digital marketing support by preparing weekly and monthly reports on current initiatives, reviewing campaign performance, and interpreting audience insights, which assist in identifying opportunities for increased engagement with audiences.
• Prepares and presents strategic reports (Traffic Source Analysis, Campaign summaries, organic search trends)to the Manager by reviewing data across platforms and interpreting predictive key trends.

QUALIFICATIONS:

• Post-secondary education completion in Digital Marketing and SEO or related field required and minimum of 2 years related experience required.
• Knowledge of Google Analytics 4 (GA4) required.
• Knowledge of Hotjar, SemRush, Higher Logic, Constant Contact, HubSpot is considered an asset.
• 75% minimum interview score required for consideration.

JOB CLOSING DATE: October 29, 2025

IHSA is committed to foster a workforce that reflects the communities we serve and to promote fairness, equity, dignity, and respect. We value diversity and show due consideration for each other's opinions, perspectives and uniqueness that creates an all-inclusive work environment where everyone can contribute to their full potential.

IHSA is committed to providing equal opportunity to qualified individuals wishing to join the Association. IHSA will provide accommodation to applicants with disabilities throughout the assessment, selection and recruitment process. Applicants requesting accommodation are asked to advise Human Resources of the nature of accommodation that is required.

Thank you for your interest in IHSA. To be considered for this competition, applicants must include a resume clearly identifying how they meet the qualifications as outlined in this position and be forwarded to Human Resources no later than the date on the job closing. Applications should also include a cover letter and reference the posting #MC This information will be used as part of the selection process. We appreciate the interest of all applicants, however, only candidates selected for an interview will be contacted.

Job Type: Full-time

Benefits:

• On-site parking
• Paid time off
• Tuition reimbursement

Application question(s):

• Do you have a minimum of 2 years related experience?
• Have you completed post-secondary education completion in Digital Marketing and SEO or related field?

Work Location: Remote