Membership Marketing Manager

Are you a passionate, results-driven marketer who thrives on driving forward innovation and creating meaningful multilayered campaigns to deliver growth? We are seeking a Membership Marketing Manager to join our dynamic team and take our marketing strategy to the next level

This newly created strategic role within our expanding marketing team offers a unique opportunity to lead our Membership growth within an innovative marketing team. You will be at the heart of scaling AMA Membership growth, fueling customer acquisition, retention, and engagement through strategic, data-driven efforts. Your expertise will be instrumental in helping us drive sustainable growth and develop campaigns that capture the hearts and minds of Albertans.

The Role:
Our Membership Marketing Manager is responsible for creating and executing marketing strategies aimed at growing and retaining a membership base while ensuring high performance across key marketing metrics. This role focuses not only on attracting new members but also on optimizing existing membership engagement and loyalty.

In this role, you’ll have the opportunity to lead innovative growth initiatives, develop and execute cutting-edge marketing campaigns, and leverage data to drive measurable results. You’ll work closely with cross-functional teams to optimize digital channels, experiment with new growth tactics, and continually refine our marketing approach.

Using your strategic thinking you will shape and lead a cross functional team and deliver comprehensive marketing campaigns, you’ll use your marketing acumen, and data-driven approach to ensure our campaigns resonate with Albertans at every life stage.

What you’ll do:
Membership Growth Strategy: Develop and implement strategies for acquiring new members across a comprehensive channel mix and varying tactics, utilizing data analytics to track member acquisition trends and identify areas for improvement.

Performance Metrics and Reporting: Monitor KPIs (Key Performance Indicators) such as member acquisition rates aligned to growth targets, Engagement Rates, Retention, Churn and LTVs, using your analytical capabilities make real time adjustments to the strategy and tactics based on results.

Campaign Development and Management: Take ownership of the full campaign lifecycle—from conceptualization to execution—ensuring every campaign is delivered on time and within budget.

Cross-Functional Collaboration: Work with P&L owners, Operations, creative, digital media buying team and peers across the association to ensure the membership program aligns with the company’s broader strategic goals. Provide input into product development or service offerings that may enhance the membership experience.

Budget Management: Oversee budgets for marketing activities related to membership growth and retention. Optimize spending to get the best return on investment (ROI).

Leadership: Foster learning, excellence, and a performance-based mindset, by being authentic and accessible, carving time to connect with others to learn and listen, while providing constructive and clear feedback

Market Research & Trendspotting: Stay ahead of industry trends, competitor activities, and evolving consumer preferences to identify new growth opportunities and keep our marketing strategies innovative and relevant.

Retention and Engagement: Develop programs that encourage existing members to remain active, renew memberships, and engage with the brand. Create targeted communication strategies that keep members informed, involved, and excited about the membership.

What You Bring:

- Excellent communication skills, whether it’s creating an engaging campaign or leading a strategic performance meeting, you communicate effectively at all levels.
- A creative and strategic thinker who is always looking for new ways to break through the noise and reach the right customers, with fresh out of the box ideas
- Strong project management skills, while meeting deadlines and juggling multiple priorities.
- Strong analytical skills and a results-oriented mindset, with experience optimizing campaigns based on performance metrics, and adjusting strategies accordingly.
- Experience working in a fast-paced, collaborative environment.
- Proven experience in creating and executing comprehensive marketing strategies, both online and offline.
- An understanding of the latest digital marketing tools, trends, and technologies to help drive business forward.
- Minimum of 5 years of experience leading high-performing and engaged marketing teams.

Why You’ll Love It Here:

- Creative Freedom: Shape the direction of AMA’s Membership marketing strategy and bring fresh ideas to life.
- Collaborative Culture: Be part of a passionate team that celebrates creativity, innovation and celebrates the wins
- Growth Opportunities: As we continue to expand, you'll have the opportunity to grow your career with many new and exciting innovative initiatives.

What you’ll get:

- Deliver and wor