Director, Membership and Member Rewards

WE ARE LOOKING FOR A_ forward-thinking, forward-doing _LEADER

Location: Edmonton South

When it comes to crafting strategies, creating member value, leading teams, working with valued partners, and driving growth, you’re the whole package - a visionary thinker, a collaborative leader, and a relentless go-getter. For you, success is about making a meaningful impact—not just for the business, but for members we serve.

WHAT MOVES YOU
- You focus on building relationships, both within your business area and with members, partners and across other departments.
- You pride yourself on your strong business acumen, enjoy motivating others you work with and helping them discover their inner greatness.
- You’re all about customer service and ensuring the member’s perspective is considered in every decision.
- You understand that vision isn’t just about seeing the future - it’s about understanding what it takes to get there.
- You demonstrate an ability to present, interact and collaborate with all levels of the business to carry projects and ideas forward.
- You’re both a right
- and left-brained thinker. Your innovative side is balanced by your quantitative analytical abilities.
- You promote and demonstrate behaviors reflective of AMA Values and TYLF Culture.

WHAT YOU’LL DO
- Report to the Chief Operating Officer
- Provide clear differentiation between membership levels so members and potential members can easily determine the level that meets their needs and that they receive good value for their money.
- Ensure the membership program provides a reasonable revenue for the association to support long term growth.
- Identify and develop new products and new membership constructs to support innovation and relevancy to create meaningful member value.
- Identify member segments to focus on based on AMA’s overall strategic goals and work with the marketing teams to communicate with members in the way they want us to communicate with them.
- Collaborate with Member Insights, Marketing, IT, operations and finance to create and enhance segmentation, predictive models, member engagement and other systems required to effectively deploy member acquisition and retention strategies across the organization.
- Support other AMA businesses to ensure their objectives are tailored to the planned number of members each year.
- Manage Membership Support, to ensure strong operational support and membership management.
- Develop and manage the AMARewards loyalty program, providing members significant value for their membership.
- Direct and coordinate partner acquisition activities to ensure AMA provides a valuable array of offers for all members regardless of where they live, which segment they are in and whether they drive or not.
- Present, negotiate and sign strategic reward partners to offer members exclusive discounts and opportunities to earn reward dollars.
- Work with Marketing to launch and promote the various partner and gift card offers to our members.
- Collaborate with CAA/AAA national and the other CAA clubs to share best practices, cooperate on key development projects and to acquire & grow gift card partners and national partners.
- Ensure partner satisfaction through operational excellence, quality service and timely communication.
- Ensure fiscal responsibility by managing the membership & member rewards budgets.
- Ability to manage budgets and identify goals, objectives, tactics and KPIs to report on the commitments in the strategic plan.
- Analyze business intelligence and market research to identify changes in member and potential member needs and expectations well in advance to ensure AMA membership remains relevant.
- Build and support relationships across AMA to facilitate positive employee, member & partner experiences.
- Communicate with co-workers and leadership team to co-ordinate activities, share knowledge and develop solutions.

WHAT YOU’VE DONE
- Post-secondary degree in Marketing, Business Administration, Engineering or related course of study or equivalent combination of education and experience.
- Minimum 10 years’ experience in product management or account management with a consistent track-record of meeting / exceeding goals.
- You will be able to pass a Canadian Criminal Record Check.
- Diplomatic, decisive, collaborative, patient and a solid facilitator.
- Solution-driven with the ability to demonstrate empathy, creativity, and rational thinking.
- Strong organizational skills, time management, and attention to detail.
- Ability to motivate, coach and develop a team.
- Budget management.
- Experience delivering solid quantitative and qualitative analysis to justify proposed actions.

WHAT YOU'LL GET
- Competitive salary.
- Flexible benefits.
- Great AMA discounts.
- Unlimited learning opportunities.
- Paid vacation and floater day.

WORK MODEL:
In-Office

We thank all applicants for their interest; however, only those selected for an interview will be contacted.