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Business Development Representative
2 weeks ago
About the Role We're seeking a dynamic Business Development Representative (BDR) to identify, qualify, and nurture potential customers. You'll play a crucial role in generating new business opportunities across Canada and the US, and represent Measure Marketing by making a positive impression that sets the tone for the entire sales lifecycle. This role involves heavy CRM utilization (HubSpot) and a high volume of cold calling and LinkedIn lead prospecting. You’re the first touchpoint in our GTM engine—booking meetings, warming up the pipeline, and helping our agency fill our calendars with the right prospects. You're confident on cold calls, creative in outreach, and disciplined in follow-up. Responsibilities Prospect via cold calling, cold email, and LinkedIn outreach Set qualified meetings for AEs Maintain clean HubSpot CRM data, sequences, and activity logs Engage leads from inbound, events, or lead lists Run short qualification/discovery calls before hand-off Hit weekly KPIs (calls, emails, booked meetings) Establish rapport and nurture relationships through follow-up communication and appointment confirmation Monitor and report on business development performance and market feedback to inform strategic decisions Stay updated on industry trends and sales techniques Requirements Bachelor's degree in Sales, Marketing, Business, Communications, or related fields or equivalent experience. 1–3 years B2B SDR or BDR experience (agency or SaaS preferred) Confident with cold outreach (phone, email, LinkedIn) Fluent in HubSpot CRM Strong communication and note-taking skills Energy, persistence, and clarity in conversations Strong organizational and time management abilities Self-motivated and results-oriented mindset Bonus: Exposure to the SEO/PPC/marketing industry What We Offer Base: $50K–$65K CAD (based on experience) Commission: $150–$300 per booked & qualified meeting, bonus on closed-won attribution OTE Year 1: $75K–$100K CAD Collaborative and supportive work environment. Develop your skills in a supportive, feedback-driven environment Contract Details Full-time role We’re an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. About Measure Marketing: Measure Marketing is a dynamic and innovative marketing company that delivers exceptional digital marketing services to our diverse client base. We specialize in creating compelling content and crafting go-to-market strategies that engage audiences and drive results. Powered by JazzHR
